Let’s talk about how to attract customers as a hairdresser!
Being a hairstylist is about building a loyal clientele. Imagine this. That means a chair that’s never empty, a calendar full of regulars, and a steady flow of referrals. That’s when you know you’ve made it in the hair industry, right?
But how do you get from point A to point Z?
Don’t worry, I’ve got you covered. As a new hairstylist, it can be overwhelming, but fear not. We’ll share all the expert tips to help you turn your empty schedule into a full schedule.
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How to build clients as a hairstylist
Building a clientele as a hairstylist requires a deft combination of skill, dedication, and personalized service.
It’s not just about styling your hair. It’s about building genuine connections with our amazing clients. From the moment they enter the salon, everything is based on their needs.
By listening, offering customized recommendations, and providing great service, you build trust and loyalty. Also, don’t underestimate the power of social media, networking, and referrals to expand your reach and attract new customers.
Building a salon clientele is about nurturing relationships, gaining trust, and continually providing value. Get ready to learn how to build a vibrant, loyal customer base that keeps coming back.
#1: Exceptional Service
When a customer comes into your store, they should be greeted with a smile and a message, “We’ve been waiting for you!” The important thing is to make them feel like they are a VIP.
Offer them drinks and get to know them. If possible, consider offering a freebie or two. Remember, it’s those little surprises that make them think, “Okay, this is the place for me.” And believe me, when you make it work, word spreads faster than the latest gossip in your chair.
#2: Build a strong online presence
Are you ready to spread the word? Use social media platforms like Instagram, Facebook, and Pinterest to showcase your work, connect with potential new customers, and build your personal brand.
Spice up your social media accounts with dazzling highlights and bouncy blowouts. And why stop there? Join us live to show off your cutting skills, share expert hair care tips, and watch hearts pour out in real time.
But remember, being a digital diva is about more than just looking good. It’s about engagement. Reply to comments, slide into DMs, and even drop a meme or two.
If your feed is as attractive as your hairstyle, people won’t just scroll by. They stop, admire, and immediately book another appointment.
#3: Build meaningful relationships
A chair isn’t just a great place to style your hair. It is where hair relationships are formed. Get ready to dive into their world, share your stories, and change your look for new adventures.
After each appointment, contact your client to thank them for their visit and check to see if they are happy with the results. This personal touch can leave a lasting impact and encourage you to come back for more.
Remember, it’s not just about your hair.it is to make them feel Cherished, understood, like royalty.
#4: Get a business card that stands out
Please be sure to check business card It’s more than just a rectangle in your wallet. Go bold with colors that scream, “Look at me!” And add touches of your personality – like a splash of glitter or a super soft velvet finish.
This is your mini billboard, so show off your vibe. Don’t forget the back side. You can also add quirky quotes and his QR code to your social media profiles, as well as some great cringe-inducing promos.
Include a compelling call to action, like “Book now!” or “Follow me on Instagram about hair!”
Always carry a bundle with you and be ready to hand it out when you meet potential customers. Then, strategically distribute it to locations where your target audience congregates, such as local businesses, coffee shops, gyms, and community events.
#5: Referral program
Implementing a referral program completely changes the game when it comes to building a loyal customer base. With a referral program, you can encourage your current customers to spread the word about your great service.
This is a great way to show your appreciation for their support and help grow your business.
When an existing customer refers a new customer, both parties receive a free service upgrade or discount on their next booking. Satisfied customers love to recommend their hairstylist to friends and family. It’s a win-win situation for everyone involved.
It helps build relationships and trust between hairstylists and clients, ultimately leading to more bookings and business growth.
#6: Special promotion
Who doesn’t love a good deal? It’s an easy way to get new people into your chair.
Increase customer retention with seasonal offers like “Summer Sun-Drenched Highlights” and “Winter Hydrating Hair Therapy.”
Give your first-time clients an offer they can’t resist. You can also spread the word by advertising with Facebook ads and groups.
We offer discounts for online reviews. Positive reviews can attract new salon customers from the local community.
Create a loyalty program with special deals for your loyal customers.
When it comes to promotion, the possibilities are endless.
#7: Attend networking events
Networking events are like speed dating for professionals…but instead of looking for romance, you’re looking for your ideal client.
Picture yourself attending a local business mixer with a flashy business card and your best hairstyle.
It’s your time to shine. Let the locals know there’s a new hair hero in town. When you connect with fellow business owners, watch your calendar fill up faster than you can say “Next!”
#8: Continuing education
In the hair industry, the latest trends are as fickle as clients switching from mermaid to pixie on a whim. Your skills must be kept as precise and sharp as scissors.
From the latest balayage techniques to cutting-edge texturing techniques, keeping your knowledge fresh is a must. Workshops, online courses, and beauty shows are the best way to level up your skills.
The more you learn, the more you earn. So invest in your education and watch your business grow.
#9: Advance reservation
All hairdressers should encourage their customers to make their next appointment before leaving the salon. Keep your business flowing and support your loyal customers.
By securing future bookings, hairstylists ensure a steady income and demonstrate that they are responsive to their customers’ hair needs. This proactive approach will help you avoid gaps in your schedule and make your clients less likely to go elsewhere when you’re away.
By scheduling appointments in advance, you can manage your workload and provide personalized service to your loyal customers.
In the competitive world of hairstyling, it is very important to go the extra mile. We do more than just provide great hair services. It’s about exceeding expectations and building long-term relationships.
From individual consultations to relaxing scalp massages to expert styling techniques, our services go above and beyond to leave a lasting impression.
This differentiates you from your competitors and drives repeat business and positive word-of-mouth referrals. By consistently delivering great value, you earn trust, loyalty, and a positive reputation within your community. This leads to long-term success and growth.
final thoughts
Being a successful hairstylist requires more than just skill and dedication. It’s about building strong connections with clients, using effective promotional strategies, and continually adding value to the customer experience.
By building meaningful relationships, earning trust, and consistently exceeding expectations, you can build a loyal customer base that helps your business grow. With passion, creativity, and perseverance, you too can grow your business and succeed in the ever-changing world of hair.
Until next time,
meet the author 🤩
Hollee is a licensed cosmetologist with over 9 years of professional experience in the hair industry. With her unique insight and her versatile experience, she will help you discover the latest hair trends or make your next DIY hair project a success..
learn more!
🌟Your turn: What have you done to build your customers? Would you like to try some of these ideas? Let us know what you think in the comments section below. 👇🏼👇🏼👇🏼
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