Looking to increase customer loyalty and increase sales for your spa? Product samples are a powerful, but often overlooked, tool for building trust and encouraging purchase. This guide provides important tips to help you use product samples effectively, strengthen client relationships, and drive revenue for your spa. Read this article to see how small services can lead to big results.
How to use product samples to increase your spa sales
1. Fill in the gaps with samples
If your client has already purchased at least one product, consider offering samples of complementary items. For example, if a client purchases the Kombucha Microbiome Foaming Cleanser, you can provide a sample of the Kombucha Microbiome Luminosity Serum from the same collection to help the customer complete their routine and get more experience from the line. This spa marketing strategy not only encourages customers to try something new, but also increases the likelihood that they will buy the full-size version again.
research from Brigham Young University (BYU) has found that offering samples allows customers to experience the product first-hand, significantly increasing sales and making them more likely to purchase the product again.
2. Encourage email sign-ups
Getting customers to sign up for your email list can seem like a difficult sales call, but free samples make it much easier. Encourage clients to join your mailing list by offering a sample at the front desk or checkout as a thank you for subscribing. This small incentive not only builds your email list but also makes your clients feel appreciated. Clients feel appreciated and are more likely to pay attention to future emails because they know they’re getting a benefit. Plus, if you get a sample at the right time, it could become your next favorite product, creating a win-win scenario for both engagement and sales.
3. Organize your samples for easy access
Organizing samples by collection or skin concern is more than just organization. It also increases efficiency. When your team has samples readily available that match a client’s specific needs, it feels personal and thoughtful. Whether it’s for dry skin, oily skin, or something more targeted, having samples within easy reach allows staff to offer relevant options on the spot. A well-organized system also ensures you don’t forget any products, so you can make the most of your sample stash.
Near the samples section of the retail store area, there is a sign saying “Try a sample of this collection. Ask us!” to encourage customer interest and involvement in trying new products.
4. Train front desk staff on effective ways to provide samples
It is important to train the front desk on how to track sample distribution. Keep track of which customers received which products so you can follow up and ask them how the product worked. A quick text, email, or even a phone call is an easy way to stay connected and show you care.
To maintain value and exclusivity, we recommend limiting samples to two per client visit. Follow up with clients who receive samples via a quick email or during their next visit to gather feedback and provide support with product implementation. This helps you understand customer preferences and can lead to future sales when the customer is ready to commit to a full-size product.
5. Contact inactive clients
Find customers who used to buy from you but haven’t visited in a while and reach out to them again. Consider sending an email inviting them back to the treatment to receive a free sample. Everyone loves discovering something new and this added touch might just remind them.
6. Encourage purchase with free samples
Looking to add some excitement around a specific product? Use free samples to highlight products that need increased sales. Position it as a special offer: “Purchase one product from this shelf and receive a free sample of your choice.” This approach not only takes time to move inventory, but also gives clients the opportunity to find new favorites.
7. Provide samples to loyal VIP customers
When you launch a new product, build excitement by offering free samples to your most loyal and VIP customers. Customers appreciate being a part of something new, and if they like what they try, they’re more likely to come back and buy the full-size version. You can also use this opportunity to ask for feedback on the sample.
Please remember. Eminence organic skin care We make samples available to our spa partners two weeks before new products become available in retail sizes.
8. Trial for sensitive customers
Customers with allergies or sensitive skin should take special care when choosing new products. By offering them take-home samples, you can provide a safe way to test how their skin reacts before purchasing the full-size product. This trial option shows that you are paying attention to their unique needs and builds trust in your recommendations. Additionally, when people find that a product works for them, they are more likely to purchase the full-size version again, confident that it will suit their skin.
9. Proposal of substitute products for discontinued products
Help customers avoid dissatisfaction with discontinued products by providing samples of suitable replacements. This is a thoughtful gesture that shows that you care about their routine and want to make the transition as easy as possible. When clients know you have alternatives available, they know you know their skin well and are more likely to remain loyal.
10. Give a gift to a local business to raise awareness
Partner with nearby businesses by providing them with samples to share with your clients. This creates local goodwill and spreads awareness about the spa within the community. Be sure to include a business card or contact information so potential customers can easily follow up.
11. Use social media as an engagement tool
Social media is a powerful way to build excitement and connect clients with your spa in a meaningful way. Picture this: Instagram Post a post inviting your followers to an exclusive event, like an open house, and enjoy free product samples just for attending. Messages like, “Attend our open house this Saturday and take home free samples!” It adds energy and creates a buzz that makes the spa feel like a welcoming place.
Ready to increase sales and keep customers coming back? Start incorporating product samples into your spa strategy today and share your experience in the comments below. You can also learn how to become an Eminence Organics Spa partner here.
