Editor’s Tip: After you have highlighted your hair, be sure to do some brass maintenance between dye sessions. Madison Reed Color Therapy Mask Perla is a deep conditioner with purple undertones that neutralizes warm tones.
Formula type: Permanent | Available shades: Four
Optimal shade range: L’Oreal Paris Feria Shimmering Permanent Hair Color
Why it’s worth it: Whether you want to go dark and bold or touch up your (artificial) natural color, the Feria Shimmering Hair Color line from L’Oreal Paris is the perfect choice. It comes in a total of 38 shades (click here to see the full range). here) are available in a range of shades. Each product features the brand’s vibrant, multi-toned formula, giving your permanent shade extra dimension.
The nourishing formula in this collection is just as amazing as the radiant finish. Each dye is enriched with a blend of sunflower and coconut oils that significantly reduces dryness and brittle texture. The kit also comes with a bond-repairing conditioner that leaves hair smoother, stronger, and softer than before you dyed it.
Editor’s Tip: Féria hair dye lasts for at least 6 weeks, depending on your natural hair color and the pigment used. To make the color last longer, we recommend minimizing your hair washing days. Skipping washing days will help the color stay in your hair longer.
Formula type: Permanent | Available shades: 38
Great for damaged hair: Maria Nira Color Refresh
Why it’s worth it: If your hair has been bleached multiple times without proper moisturizing care, ditch the drying, damaging permanent color. Instead, try Maria Nira Color Refresh, a luxurious color hair mask that releases vibrant pigments and smoothes and softens hair with conditioning Argan Oil. Depending on your current hair color, you can achieve a pale to vibrant color in up to 10 minutes.
Editor’s Tip: You can mix and match any of the 15 shades to create a custom color that will nourish your hair instead of damaging it, but keep in mind that this is a temporary formula that will last for at least four washes.
Formula type: Temporary | Available shades: 15
Best Lightning Kit: Arctic Fox Bleach, Hair Lightening Kit available
Why it’s worth it: Arctic Fox’s Bleach, Please kit has everything you need to lighten your hair for pastel colors like cotton candy pink, lilac, and platinum. It comes with a plant-based cream bleach, a 35-volume developer enriched with mango and cocoa seed butter, and latex-free gloves. Plus, the bleach has a purple base that helps cool down yellow tones, just like a toner or purple shampoo.
