For some brands, that interpretation means going further outside the usual gourmet box than just adding a nutty flavor. In 2025, our desire for edible notes will increase and we will explore vegetables and flavorful ingredients in our kitchens, such as truffles, tomato leaves, basil, carrots, steamed rice, and even fermented soybeans. Similar to traditional gourmands, these flavorful notes are reminiscent of traditional Korean fermented sauces, whether it’s an interpretation of a pizza sniff with Slice Society (which has notes of basil and tomato sauce) Even the scent of Eloria, which captures the essence of the world, evokes a sense of peace and nostalgia. Jean Eau de Parfum. Although these are two completely different fragrances, our experts found them both highly experimental and surprisingly wearable. “When you smell these kinds of scents, you think, ‘What am I smelling?’ Why is this familiar? says perfumer Robertette Ariel LeBeau. “These flavorful notes add layers of complexity and interest to the fragrance.”
These scents may not be for everyone, but they are an indication of where the industry is headed in 2025 and beyond. “Savoury flavors are not necessarily romantic, but they promote excitement and newness, encourage editorial storytelling, and reflect broader trends in the globalization of fragrance,” Matlin says. Masu. “This business is not only targeting Western consumers looking for white flowers, but rather the more sophisticated, ‘seasoned’ (no pun intended) who are open to new ideas and notes. We are targeting our customers.”
The milky scent contains caffeine.
After two years as one of perfume’s most popular categories, milky fragrances are growing and making their way into coffee shops. “We hope to expand this category with new takes on other sweet drinks, from milk tea to lattes to matcha lattes,” he says. Susan Wai Ningfounder of Gabal Fragrances, calls Dhan Nam’s Vietnamese coffee a perfect example of the trend. With aromas of coffee and condensed milk, Dan Nam perfectly recreates the aroma of cape sada, a traditional Vietnamese drink. Kayali does something similar with Café Oud 19, recreating the aroma of a creamy cappuccino. Meanwhile, Maison Margiela’s Coffee Break (one of the first milky drink scents to launch in 2019) is a warming and energizing blend of coffee, milk mousse, and vanilla.
Even if coffee isn’t your milky drink, there will be plenty of other options on menus in 2025. Gabar’s 05 Lull Eau de Parfum is a dreamy, creamy, soothing tea scent with a very romantic scent. As 2024 draws to a close, interest in matcha-inspired perfumes is also increasing. Searches for the note on Google are up 127.4% year-over-year, according to Spate, and LeBeau says many of her customers are looking for matcha scents. Some people want a sweet and creamy green tea-based drink, while others want the very earthy, bitter flavor of pure matcha powder. “Matcha is interesting from a perfumer’s perspective because it’s a very complex scent to explore,” she says. If you’re looking for a more milky quality, Obvious Parfum En Eté is a very realistic option, incorporating both vanilla and tonka bean in the base.
Enjoy the aroma of rice.
Rice notes are expected to become particularly popular in 2025, following the success of Diptyque’s Le Papier and the popularity of Dunham’s White Rice. This is also one of the easiest notebooks to experiment with. “Steamed rice accords are soft, comforting, clean, and a crowd favorite,” says Sabas. It also smells especially nice on the skin when mixed with soft wood scents like vanilla or sandalwood, LeBeau adds. “These rice scents feel like a new way to explore the intersection between clean scents and skin scents,” says content creator Emma B., and her followers are currently loving these types of scents. He added that he is particularly interested in scent.
When ripe, you can expect stone fruit and cherry aromas.
2024 was the year of fruity scents. It started with an obsession with strawberry scents, continued all summer with Ellis Brooklyn’s pink pineapple-inspired Miami Nectar, and seems to be ending with the excitement of Cherry Eau de Parfum courtesy of Sabrina Carpenter’s Cherry Baby. Its cherry notes hint at what we’ll see in 2025.
“Breaking away from the cherry trend, next year will see strong growth in stone fruits (plums, mangoes, peaches and apricots),” LeBeau says. Plum has already been featured in a number of year-end releases, including Marc Jacobs’ Perfect Elixir and Victoria Beckham’s Reverie 21:50, but my (and I think TikTok’s overall) current favorite Plum is The scent is NOYZ Unmute. Some fruit scents, some gourmand (classic) and New and all intoxicating thanks to the vanilla and pistachio.
If you want to stay ahead of the trend, there are already some great fragrances inspired by stone fruit. Eau Seau Vert’s Flute Oscuro features two stone fruits native to Mexico, Mexican black cherry and zapote, and is unlike any fruity scent you’ve ever smelled. Somehow dark, syrupy, smoky and sour at the same time. Wilhelm Parfumerie’s Mango Skin smells like a very fresh, ripe mango (not like sipping Jamba juice). Tom Ford’s Bitter Peach is a classic in this category, bursting with ripe peach, bright blood orange, and earthy notes. Patchouli.
Flowers are ready to make a comeback.
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