Serums are great intermediate products to add to your regime between cleansing/toning and moisturizing. But what exactly are they? Serums are skin care products that specialize in delivering ingredients directly to your skin. Composed of smaller molecules to allow for deeper penetration, it is often recommended as an anti-aging skin care solution to target wrinkles and fine lines. However, you should use a moisturizer at the end. Not only does this provide extra hydration to your skin, but it also creates a barrier to retain moisture (and keep the bad stuff out).
It’s also worth mentioning that as oils grow in popularity, the lines between serums and face oils are becoming increasingly blurred. Traditional serums are water-based, but you still need to find the option that works for your skin. However, oil-based serums should be used after your moisturizer, as the molecules are larger and form a barrier. I myself use the serum before my face cream every night before bed, but my skin is pretty dry, so I definitely notice a difference when I don’t use it. Ready to try it for yourself?
(For more information on moisturizing, check out my 3 Step Moisturizing post)
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To guide you, here is my guide to the best serums…
sarah chapman skinesis
powerful hydration booster
algenist
genius liquid collagen
Sarah Chapman Skinesis Intense Hydrating Booster
Part of my personal skin care regimen, this hydrating serum contains a cocktail of powerful ingredients to help your skin look and feel smoother and softer.
normal buffet
This hugely popular “affordable” beauty range features super simple, ingredient-focused skin care options, including an all-in-one anti-aging blend with hyaluronic acid and Matrixyl 3000.
Algenist Genius Liquid Collagen
A pre-serum and serum, this anti-aging liquid collagen product is a powerful mixture of vitamin E, omega 3, 6, and 9.
Joel Ciocco Detox Serum
This whitening and detoxifying serum is perfect to use under makeup in the morning to protect against free radicals.
Read next: best eye cream | best moisturizer
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