The complexities involved in creating a more inclusive beauty market in the United States mean industry leaders will need to do more than simply throw a few diverse models into ads. In recent years, more suppliers and brands are investing research and development, branding and capital to fill gaps for those left behind.
In this free webinar, cosmetics designexplores this topic in multiple ways by commissioning a panel of experts to consider how far the industry has come and the steps we should take to achieve true inclusivity in beauty. Explore from a perspective.
science
Dr. Jennifer Davis Alexander, Founder and CEO; drjenknowsskin.comallows viewers to gain insight into how genetics, environment, and lifestyle affect skin health, as well as how skin responds to the products we use. told Cosmetics Design.
“According to research from the McKinsey Institute for Black Economic Mobility, Black Americans spent $6.6 billion on beauty products in 2021, but research on Black skin is limited. Inclusion is a focus for the beauty industry As the world continues to grow, it is essential to expand knowledge about Black skin. Viewers will learn about the importance of clinical and product testing on Black skin and how it enhances product design choices and ultimately We want them to understand how we can increase end-user satisfaction.”
business
Tammy Sykes, co-owner and head of global marketing; Dion Michaels men’s skin careShe said she wanted to dispel the myth that men who use beauty products are “feminine”.
“This view is not only wrong, but also insulting to men who are born with skin types that require special care,” says Sykes. “Dion Michaels represents men’s self-care at its core. By bridging the gap between gender-specific skin care products and inclusivity, we aim to not only keep our customers’ health in mind, but also their confidence and self-image. We are paving the way to the market that has been placed in the market.”
Economics
Tiesha Friday host coil, cash, cultureThe podcast focuses on how the macro environment, beauty industry themes and trends, and consumer behavior interconnect to create a vibrant future of economic opportunity for a more inclusive beauty of hair. Introducing the economic ecosystem of black hair and textured hair.
“We hope viewers walk away with a more comprehensive understanding of the economic ecosystem of black and textured hair, and the current and emerging possibilities for innovation to build a more inclusive beauty industry.” .”
would you like to join
Cosmetic Design-USA Inclusive Beauty: Exploring Textured Hair Care Trends, Cosmetic Diversity, and More Webinar will be held October 18th at 12pm ET/9am PT.
you can Please register here.
This webinar was moderated by NutraIngredients-USA Deputy Editor Daniel Masterson and sponsored by: apter beauty, universal solutionand Rico Red.