From discovering AI-powered ingredients for new innovation, companies are competing to stay ahead of the current beauty field. Meanwhile, changes in regulations and global competition continue to shape the business environment.
Throughout this month’s CD-verse Roundup, we explore the latest industry developments, from Clariant’s cutting-edge ingredient solutions to the rise of longevity-focused beauty products, to the way Southeast Asia’s ZZ redefines luxury with scents.
CosmeticsDesign APAC
Young cosmetics formalizers challenge the industry with demand for new innovations – Clarian
At this year’s Personal Care and Home Care Ingredients (PCHI) exhibition in Guangzhou, Clariant introduced its beauty = Clariant (X) concept.
“The PCHI Show can showcase a unique approach to deciphering beauty through cutting edge ingredients that provide unparalleled sensory experiences and high performance effectiveness.”
Key to the growth of Chinese beauty brands that balances the “soft power” of culture – Florasis
“By integrating traditional Chinese cultural elements and eastern aesthetics into cosmetics, we have established a differentiated position among many outstanding international beauty brands.”
By developing both aspects, Li believes that Chinese brands can strengthen their global presence.
“Perfumes are Cost-Effective Luxury”: Why Gen Z is promoting purchases at the sea
“When Sea Gen Z buys perfumes, they essentially beat three birds with one stone. The perfume offers self-care, self-expression and affordable luxury,” explained Ann Domingo, Canvas8 Asia-Pacific, a global market insights company.
Despite inflationary pressures, fragrances are relatively unaffected compared to other luxury beauty categories like skincare.
“Today, perfumes are something that can be seen as a cost-effective luxury as they not only enhance self-expression, but also serve as a wellness product that helps Southeast Asians cope with financial stress,” Domingo said. Beauty broadcast.
Japanese athletics introduce new serum to help calm your hair easily on the go
In addition to daily skincare, Athletia’s lineup aims to support both moments of activity and relaxation.
The latest release, called Restyling Hair Serum, is part of the “Active and Go” series, and is geared towards people who are constantly moving.
The product is made from a combination of plant-based ingredients and hair care techniques and is said to help users easily reset their hairstyles in “various situations where hair styling is inconvenient.”
CosmeticsDesign EMEA
Beauty business leaders unite to ask the EU to ensure global competitiveness
This month, 16 CEOs from across the European beauty and personal care industry, including Beiersdorf, DSM-Firemenich, Fiabila, Givaudan, Iffra, L’Oréal Groupe, Puig, Verescence, and Ziaja, gathered in Brussels to ask EU policymakers to secure a sectoral stay at Glaval Scales.
The Alliance calls for “cooperative policy decisions that recognize the unique characteristics, challenges and significant contributions of the industry to the EU economy.”
Oriflame uses AI to find new ingredients in menopause skin
Scientists at Swedish cosmetics company Oriflame have used AI to select potential active ingredients and, as a result, have developed natural origin ingredients that restore skin affected by lower estrogen levels.
The company said the innovation “marks important milestones” to develop more sophisticated, science-influenced skincare solutions. ”
Anti-aging has been rethinked
In recent years there has been a narrative change brought about by a more holistic approach to beauty, linking it to health and health, and increasing consumer demand for a more scientific approach and proof of product effectiveness.
“Lifetime” officially steals the spotlight from “anti-aging”, and beauty and personal care products are taking an increasingly flipped approach by combining Nutricosmetics and topical products.
Cosmetics Europe submits action to “seek for clarity” on the EU’s amended Urban Wastewater Treatment Directive
Cosmetics Europe, together with the Industry Association of the Pharmaceutical Industry EFPIA, has launched legal proceedings in response to the new Urban Wastewater Treatment Directive (UWWTD) regulations, which came into effect on January 1, 2025.
The EU’s Pollution Control Principles are a core concept of EU environmental policy and say they should be paid to cover the costs of damages caused by those responsible for environmental damage.
CosmeticsDesign Americas
Bridge science and beauty: A conversation with NYSCC 2025 Chairman John Carola
As the cosmetics and personal care industry continues to evolve rapidly, scientific advancements and industry collaboration have become more important than ever. John Carola is at the helm of the New York Association of Chemical Chemists (NYSCC) in 2025. The connection between science and beautyreflects the organization’s commitment to bridging cutting-edge research into real-world innovation.
In this exclusive Q&A, Carola shares NYSCC’s priorities, latest industry trends, and insights into what highly anticipated suppliers and attendees can expect in 2025.
ELC is partnering with Serpin Pharma to innovate anti-inflammatory skincare
Serpin Pharma’s proprietary Serpin Technology distinguishes it from existing anti-inflammatory components by targeting specific proteins found in all skin cells, called Serpins (serine protease inhibitors). “This protein plays an important role in controlling inflammation, helping the skin heal, protect itself, and maintaining health,” explained Haney.
“By affecting the skin cells’ response,” he continued. [which] It is a comprehensive and effective approach to soothe and rejuvenate the skin. ”
Navigating Latam’s evolving cosmetic regulations: key challenges and opportunities
Differences in regulations are a major challenge for brands looking to enter multiple LATAM markets. Differences in registration processes, ingredient restrictions, and customs procedures can create barriers to seamless market access.
For example, Silva explained that brands can “have health notices as long as they are within a trade agreement, but ultimately they must register on each platform that corresponds to the institutions of each country.”
Neutrogena’s 360 Marketing Evolution: Digital, Experience and Entertainment Blending
In addition to McRae’s tour sponsorship, Neutrogena’s inclusion in her “revolving door” music video highlighted the way that brand’s strategy allows them to incorporate themselves into cultural moments that resonate with consumers.
“Through our partnership with Tate’s Neutrogena, we are fully immersed in her world. Creating our character in her music video feels like a natural fit,” Tomashiko said. “The video begins within the first two seconds of the video with a cameo featuring Tate and several posters from her signature product, Hydro Boost Water Gel,” she explained.
