African Pride, a Black female-led brand, is dedicated to transforming haircare for women of color. Committed to using premium natural ingredients, African Pride’s innovative “Feel It” formulas deeply nourish and strengthen hair, providing intense moisture for all hair types.
The latest collection features key ingredients such as Peppermint Oil, Rosemary Oil and Sage Oil to provide solutions to dry, damaged hair and scalp problems. Experience the difference of African Pride’s innovative approach to hair care.
Feel It Formula Enriching Oil is infused with peppermint, rosemary, and sage oils to soothe and revitalize the scalp. A stimulating oil that moisturizes the scalp, repairs damage, and promotes healthy hair growth.
Advantages – Helps promote hair growth and healthy scalp
Materials – Peppermint Oil: Helps promote hair growth and increases the thickness of hair follicles. Rosemary Oil: Stimulates the roots and increases circulation to the scalp. Sage Oil: Prevents hair loss, soothes scalp inflammation and restores a healthy shine.
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How to use – Apply a small amount to wet or dry hair, all hair types. Massage the scalp and apply from roots to ends. Perfect for hot oil treatments and natural style finishes. #Feel the difference
Strengthening Shampoo
Our fortifying shampoo deeply cleanses the scalp and leaves hair nourished and intensely moisturized, removing product build-up in the first step of a healthy hair regimen.
Apply generously to wet hair and lather gently. Rinse your hair thoroughly. Repeat as necessary. For best results, use African Pride Feel It Formula Enhancing Mask.
reinforced mask
The Strengthening Masque Treatment provides intense repair moisture to dry or damaged hair, reducing breakage and works perfectly as a deep treatment.
Apply a moderate amount to wet hair and leave on for 5-10 minutes, then rinse with lukewarm water. For best results, use a clear plastic cap and place under the dryer for 10-15 minutes.
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strengthening balm
Strengthening balm strengthens, protects and nourishes the ends and nape of your hair, reducing hair breakage. Provides optimal protection when wearing braids, extensions, crochets, locs, etc.
Apply directly to ends and nape and massage into hair and scalp. Leave in and style as usual. For best results, use twice daily.
New product lines available for purchase African Pride Hair Experience “The Feel It” formula.
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