The Nielsen team surveyed 1,500 U.S. consumers who were planning to shop online during Amazon’s promotional event ahead of the event, scheduled to take place on October 10th.thand 11th.
The survey was conducted on September 29ththAccording to our team of analysts, data reveals that consumers are entering the holiday season with the mindset of savers rather than spenders, reflecting the cost of living crisis that is spreading to a wide segment of consumers around the world. It is said to reflect the influence. Country.
What beauty consumers bought that day
Nielsen also released research on what beauty products consumers purchased during the fall event (see graph above), with skin care being the top three spenders (46% of those surveyed); Hair care (35%) and facial cosmetics (34%).
These results show that while 46% of consumers are looking for affordable beauty products, 30% plan to shop at the Sephora VIB sale and 28% plan to shop at the Ulta Gorgeous Hair sale to find a better price. Indicated that you plan to shop.
“Given the high level of consumer awareness and shopping intent, it appears that the foundations are being laid for a successful Big Deal Day event.”According to a Nielsen press statement.
“Our research shows that 62% of respondents knew about upcoming events in October, and 56% of those surveyed who knew about Prime Day indicated they intended to make a purchase during the event. I understand.”
health and beauty are the winners
The findings focus on consumer purchase intentions for promotional events and indicate which categories are likely to be top sellers.
“Health & Beauty categories such as oral hygiene, hair care, facial skin care, cosmetics, and nail care topped the charts in terms of sales and growth rates. Most CPG categories have seen significant gains. Prime Day, but the health and beauty category is always the biggest winner at prime sale events.” statement added.
Traditionally, the twice-yearly Prime Day event has significantly boosted Amazon’s revenue, but October 2022 will reflect the impact tough economic conditions have had on consumer spending, which will be lower than in previous years. This reflects a significant slowdown in sales growth.
christmas shopping
This year’s survey also found that when asked about their spending intentions for events in October 2023, a significant number of respondents fell into the “I don’t know yet” category, but on a more positive note. , 58% of respondents answered: They were expecting to buy Christmas presents.
Highlighting the impact of this holiday spending, Nielsen’s survey results found that 44% of all respondents intend to spend at least a quarter of their total holiday shopping spend during the event, and consumers are encouraged to purchase discounted items. Indicates that you are purchasing a discounted product to spread the word. Reduce spending during that period.
Inflation has been one of the drivers of the US cost of living crisis for the past few years, and it is clearly leaving its mark on consumer sentiment. Reflecting this, Nielsen data also shows that 21% of U.S. consumers surveyed are considering jumping on sales this holiday season for fear of rising prices again later this year. It also showed that the respondents answered that they are.
And while a significant portion of spending appears to have been set aside for the fall Prime Day event, Amazon shoppers are also keeping an eye on Black Friday, with 69% of those surveyed still looking forward to the event. I replied that I was planning to go shopping.
