participate CosmeticsDesign For our exclusive webinar, “Hair and scalp care: US market outlook,’ Broadcast April 3rd, 11am CST.
From scalp health and hair growth treatments to sustainable product development, this session provides important insights to manufacturers, suppliers and officials who are aiming to stay ahead of this dynamic market. Don’t miss this opportunity and gain expertise and strategic guidance on the future of hair and scalp care.
What you’re hoping for:
- Advances in scalp health and hair growth – Discover the latest scientific research and innovations that promote new treatments for scalp care and hair regeneration.
- Groundbreaking ingredients and formulation strategies – Explore cutting-edge materials and formulation technologies that shape the next generation of hair and scalp care products.
- Consumer trends and market evolution – Gain insight into consumer preferences, emerging trends and changing regulatory factors affecting the hair and scalp care industry.
Expert insights from panelists:
Dr. Iris Rubin, Founder and Chief Medical Officer of Seed
“The most transformative trend in hair and scalp care today is the ‘skin’ of hair care. Consumers expect hair products to be science-driven, results-oriented, and as mind-minded as skincare.
“The skin of the hair skin is traditionally accompanied by bringing skin care ingredients to hair care. When we see it, we redefine and cultivate the skin of the hair skin with formulations that are good for the face and body skin, as it can contribute to skin problems such as acne, sensitive skin, Zemma and dry scalp.”
“What we saw is a dermatologist has been developed, non-comedogenic, safe for sensitive skin, and clinically proven. The fragrance-free product has a National Eczema Association (NEA) acceptance mark.”
“We expect a wave of innovation in multifunctional products in the future. It will actively do more than cleanse and condition, but will actively strengthen scalp and hair health. Meanwhile, the “clean beauty” of hair care focuses on high-performance formulas that evolve beyond what is excluded and have exceptional results. ”
Yarden Horwitz, co-founder of Spate
“Scalp psoriasis is the top driver of changes in the scalp care category. As consumers’ understanding and language about scalp health become more sophisticated and subtle, we can expect this to shape the type of product they seek.”
“Next year, consumers will be able to search more and more for innovative, clinically supported solutions that address specific personal concerns, from scalp psoriasis to hair porosity issues such as low porosity and high porosity.”
“One of the fastest growing trends in scalp care is the rise in scalp spa. For the past few years, consumers have been making their homes faces by treating their scalp with the same care and luxury.
“To stay competitive in the scalp care space, brands can get clues from the skin care category. Not only will they innovate specialized treatments, but also rethink how they will adapt them for use at home.”
Sign up now!
Don’t miss this opportunity to gain valuable insights from key experts and strengthen your hair and scalp care product development strategy. Sign up now This will also be available to secure your place for this important discussion of the current landscape of the American hair and scalp care sector.
