Artificial intelligence has made great strides in recent years, and from the beginning of 2023 it will grow even more exponentially. AI features It’s no surprise that AI is starting to make its way into the skincare industry, as it’s reaching heights that many of us wouldn’t have thought possible just a few years ago. From AI skin consulting to personalized product recommendations, the convergence of technology and skin care is a hot topic at many industry trade shows I’ve attended. But amidst all the excitement, it’s important to be aware of the potential pitfalls of relying solely on AI for skin care advice.
As I’ve said many times before, AI is only effective to the extent that we are self-aware. As AI takes the lead in evaluating our company, skin quality When recommending a product, it’s important to know that the final analysis all depends on how well we know our skin. You can take quizzes online and chat with AI, but if you’re not a skin expert. Really Without understanding your own skin, there are limits to what AI can do. Let’s take a look at how AI can withstand in-person expertise and why I think it could still be big in 2024.
The importance of humanity
One of the most common challenges in skin care is that people often have a hard time accurately assessing their skin. AI guides users through this process and helps answer questions about skin concerns, genetics, environment, and lifestyle. If you’ve ever used the Internet to determine your skin type, you’ve probably taken a fair share of skin type quizzes ( our quiz!) After about 5-10 questions, you’ll probably be evaluated for oily, dry, combination skin, anti-aging, sensitive, acne-prone, etc. But here’s the problem. While this is a great start to your skin care journey, unfortunately we cannot offer the customization of an experienced professional.
For example, when counseling clients about their skin, I often do the following: pinch test on them. This means pinching their skin a few times to see how quickly or slowly their skin turns pink. This will tell you what their blood circulation is like and allow you to accurately assess their skin and decide which products are best suited for them. The humanistic counseling provided by an esthetician is irreplaceable. We tailor our questions based on personal observations and delve into an individual’s skin history, a level of detail that is currently difficult for AI to reproduce.
Advantages of AI
AI is not ready to take on the skincare industry on its own, but it has brought many benefits in the meantime. Here are some reasons why I think AI will greatly complement the skin care industry in 2024.
AI as a verification tool:
Despite its limitations, I see AI as a valuable validation tool for estheticians. AI adds data to a person’s skin story to understand what makes each person’s skin unique. Combining this data with expert expertise has the potential to improve your overall skin care consultation experience.
Improving consumer experience:
By integrating AI into skin care consulting, we aim to streamline the process. AI makes skincare more accessible and convenient for users by providing fast, personalized solutions that respond to their needs in real-time. This seamless integration contributes to a streamlined process that allows consumers to navigate their skin care journey with confidence. The convenience and efficiency brought by AI-powered consultations makes skin care a more engaging and empowering experience to meet the demands of today’s fast-paced lifestyle.
My Skin Rx
What if I told you that there is an option that combines professional experience with quick and convenient results? I present to you: My Skin Rx. This is a 15-minute consultation provided by an in-house qualified esthetician. lexi. A great way to learn about skin care. Why my skin type isn’t just oily, dry, or normal (Hello) 9 skin types!) and receive personalized product recommendations from the comfort of your home. The best part? This service is completely free! Sign up today to learn more about how to achieve the skin of your dreams.
As AI becomes an increasingly integral part of the beauty industry, my experience welcoming this technology has been incredibly exciting and exploratory. I predict that AI will be a great companion for people at every stage of their skin care journey, benefiting both consumers and estheticians. We look forward to seeing future partnerships with our innovation and expertise in the world of skin care.
Celebrity Esthetician & Skin Care Expert
As an esthetician trained in cosmetic chemistry, René Rouleau has spent 30 years researching skin, educating audiences, and building an award-winning product line. Her hands-on experience as an esthetician and trusted skin care expert has resulted in real-world solutions: products formulated to: 9 different skin types So your face gets exactly what it needs to look and feel its best. Trusted by celebrities, editors, bloggers, and skin care enthusiasts around the world, it’s her vast real-world knowledge and constant research that has led Marie Claire to call her one of the “Most Passionate People We Know.” That’s why I call him a “specialist skin practitioner”.
