Personalized digital brand experience company Revieve has partnered with U.S.-based indie skincare brand Barefaced to launch what the brand calls “the first skincare experience of its kind to launch in the U.S.” Barefaced AI Skin Coach is designed to “deliver it all.” The company’s press release says it will deliver a “comprehensive interactive experience” personalized to each consumer’s needs while providing valuable information to support “consumer engagement, retention and brand advocacy.” shared.
Learn more about Barefaced AI Skin Coach, how the platform works to enhance your customers’ brand experience, and how zero- and first-party data is collected to optimize operational decision-making processes for beauty brands. Find out how you can leverage it to transform your business, see what you plan to do with more innovation, and more. We asked Sampo Parkkinen, CEO of Revieve, for his insights on developments in the beauty technology space.
“First of its kind”
The design and launch of Skin Coach required Bareface and Revive to recognize that “today’s consumers want brands to be part of their lives in a more meaningful way.” Parkkinen said there was.
To best address this need, he says, “Skin Coach allows brands and retailers to share their customers’ challenges, help them achieve their skin goals, and celebrate their successes together.” explained. “Our innovative partnership with Barefaced AI Skin Coach will help businesses leverage continuous engagement across the consumer journey to drive brand loyalty and customer retention.”
The recently launched beauty technology experience is therefore “the first of its kind.” Here’s why: “This new digital skincare solution not only offers customers a personalized journey that goes beyond standard skincare quizzes and routines, but also enables beauty companies to more streamline internal decision-making. “We create processes to efficiently produce products,” Parkkinen said.
For beauty brands like Barefaced, this means “leveraging the Skin Coach experience and Revieve’s AI and user-submitted data will allow brands to respond more quickly to market trends and consumer feedback.” It means that.
How to use
“AI Skin Coach is a dynamic, personalized digital platform experience,” Parkkinen explains, “focused on goal setting, personalized progress tracking, and providing customers with customized routines and guidance.” “I’m putting it there,” he explained. To get the most detailed consumer insights and provide a seamless customer experience, the platform is designed to first prompt users to take her AI skin quiz.
“After using the AI Skin Quiz and receiving a recommended skin care routine from Barefaced, consumers can create a user profile, track their progress, and extend their post-purchase experience beyond a one-time interaction. “We encourage you to create,” he continued.
The user profile allows consumers to “start an interactive experience” by entering their skin goals and concerns, and then “through Revieve’s mobile skin diagnosis, customers can take a selfie at least once a month and track their progress.” It encourages you to record and track the situation,” says Parkkinen. He said.
Once a profile is created, “over time, Barefaced AI Skin Coach will observe changes in a customer’s skin through selfie analysis, continually recommend new products tailored to the customer’s needs, and provide personalized feedback throughout their skincare journey. We support consumers,” he concluded.
Benefits of beauty brands
Skin Coach provides a personalized and interactive shopping experience for consumers. Still, for beauty brands like Barefaced, “AI Skin Coach will help brands and retailers glean actionable insights, customize product offerings, and serve as an essential partner in consumers’ long-term skin care plans.” It serves as a powerful solution for establishing your position,” said Parkkinen. .
He added, “Skin Coach functionality gives businesses access to privacy-first, zero-party and first-party consumer data collected throughout the experience, giving them a deeper understanding of their customers’ skin preferences and goals. You will be able to do it,” he explained.
This data can have a huge impact on beauty brands’ R&D processes, especially ingredient formulation. For example, Parkkinen explained: “As consumers input their progress through Revieve’s market-leading AI skin diagnostic technology, brands have access to each user’s current skin metrics and daily skincare insights to understand product performance. can be analyzed to determine if the ingredient formulation needs to be changed or integrated. It should be tailored to reflect the needs of the consumer.”
“This AI-driven experience can not only optimize existing formulations, but also help formulate new products that address specific skin care needs,” so “Revieve’s zero and “First-party data can be provided to skin care product manufacturers,” he added. Suppliers then gain comprehensive, real-time insights that can be leveraged for inventory, merchandising, and development processes. ”
Therefore, “brands can use data to inform strategies, ingredient research, and product formulations based on key consumer goals, concerns, demands, and recommended skin care products,” he concluded.
next step
The partnership between Barefaced and Revieve is just the beginning of advancing AI technology in skin care, Parkkinen said, adding that both companies are “committed to pushing the boundaries of skin care technology and continuing to innovate in this space.” Ta.
Going forward, he explained, “We have exciting plans to incorporate even more advanced AI/AR technologies, such as Gen AI, to enhance and extend the capabilities of the Revieve platform.”
Additional plans for further development include “continuous innovation, deeper personalization, and broader accessibility, all of which will provide beauty brands and retailers with the most advanced and effective solutions available.” “We aim to deliver,” he shared, adding, “We’re excited about the future developments and prospects.” We look forward to uncovering further developments in the field of skin care technology. ”
