Written by: Ciara Celeste
Have you ever noticed that you’re seeing a chat inbox message pop up as soon as you visit the website? That’s a characteristic of AI. Specifically, conversational AI has become a major asset not only in technology but also in the beauty industry. Explore how technology is changing the beauty space.
According to Perfect Corp., AI technology advances the beauty industry, driving both growth and sales. From virtual tryon and AI-powered skin diagnostics to virtual hairstyles and foundation shade matching tools, AI is enhancing the customer experience more than ever before.
Conversational AI streamlines your online shopping journey by guiding your users around your digital storefront and helping you explore your products without having to step into a physical store. Many companies use live chat capabilities, and chatbots with AI can help customers quickly find what they’re looking for.
AI now serves as a virtual beauty guide and provides recommendations for personalized products. According to Forbes.com, it uses natural language processing and human-like interactions to analyse customer behavior, timing and messaging patterns to make every experience feel custom and seamless.
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As the beauty industry continues to embrace advanced technology, consumers enjoy a more convenient and tailored experience, while businesses are increasing engagement, increasing satisfaction and increasing customer retention. Integration of AI not only strengthens the way we shop, but also revolutionizes how beauty brands connect with our audience.
