The stake in the business was acquired from another private equity fund, Bluegem, which will continue to maintain a significant stake with a syndicate of co-investors and will work together to further expand the business. .
Since Bluegem took ownership of the business in 2020, Beautynova, which includes brands milk_shake, z.one Concept and Medavita, has tripled sales and expanded into new geographies, particularly the US market, which now accounts for 18% of total sales. He said it has expanded to. sale.
Headquartered in Italy, Beautynova has a premium brand portfolio and develops professional hair treatment, coloring and styling products with over 18,000 formulations.
The manufacturer shared that it exports to more than 70 countries and that 70% of its revenue is earned outside Italy, primarily in the United States and other European markets, through both professional and consumer channels.
Bluegem also previously owned luxury Italian home fragrance brand Dr Vranjes Firenze, which the company successfully grew and sold to L’Occitane Group in January 2024.
Plans to accelerate growth in Europe and America
Following its recent expansion, Beautynova said it now has a “strong platform to accelerate growth in all major markets, including the US and Europe.”
PAI, which has completed 38 acquisitions in the food and consumer sector since its inception, will “leverage its significant experience in the sector to help Beautynova continue to adapt to evolving consumer trends.” He said that was the plan.
The company is now “focused on strengthening brand development” and aims to drive growth across key markets, including the US and Europe.
Emilio Di Spiezio Sardo, founding partner of Bluegem, said PAI Partners is a global investment company with “a strong track record in the consumer business and a global footprint, including the United States, which is the company’s strategic market.” He said it was home.
Raffaele Vitale, founding partner of PAI, calls Beautynova “an outstanding company with well-diversified products and a strong footprint in the attractive and resilient global professional hair care market.” He said his team is looking forward to working with Bluegem on the “next chapter of growth” with an approach of “partnering with a strong brand platform and building an international leader in the mid-market.” Continue.
Meanwhile, Beautynova CEO Stefano Banfo said that over the past four years, the company has “strengthened its senior management team, invested in state-of-the-art production facilities, a world-class ERP system, and innovative product development to push boundaries. , providing the resources and expertise to set new industry standards.”
