It is written by: Rain’s “Country Cutie” Cates
In a world full of hair care, there are failures and corporate shake-ups, but this is really win For black entrepreneurs everywhere. Carol’s daughter is a pioneering brand that changed the textured hair care landscape, and has returned to its officially independent roots. The brand, which had been under L’Oreal’s control over the past decade, has returned to black-owned origins. The announcement, made on March 3rd, sent a wave of excitement throughout the beauty industry.
Let’s be authentic: how much do we all know we I love the victory of good hair. It feels like a grand proportion of victory, seeing independent black-owned beauty brands rise up again, after what appears to be a dark cloud of cancelled DEI initiatives from the new administration. Founded over 30 years ago by the sole Lisa Price in Brooklyn, Carroll’s daughter is back and is bolder than ever.
In a Heartfelt Instagram post, Lisa Price, who is now the brand’s president, shared big news. Carol’s daughter is reuniting with her roots, taking things to a whole new level. “This next chapter? It’s bold. It’s fearless. It’s about innovation that not only follows trends, but sets them.” Price said. “And most importantly, it’s about deepening our commitment to the community that built us up, everyone who believed in me, those who shaking from day one with Carol’s daughter.”
Let’s be grateful for that. You know, we were all there. We are trying to find a hair care brand that really speaks to us. Carol’s daughter has been there for decades, evolved, thriving, and consistently defending textured hair, and always feels like a love letter to the black community. So have you heard that this legendary brand is moving forward again with independence? you know They had to give virtual applause.
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Before everyone gets too crazy right nowyesThis new chapter has been made possible thanks to an exciting new partnership with independent beauty entrepreneurs who have serious chops in acquisitions and growth games. But don’t worry, Y’all – Price is still at the helm and leads the ship with the same passion and creativity that made Carol’s daughter famous. That’s Grow up In the truest sense, it would not have come at a better time.
After raising Carol’s daughter for over a decade, L’Oreal expressed only pride and confidence in her return to independent ownership of the company. “We are proud of the long legacy of Carroll’s daughter and the transformative impact it has had on the beauty industry.” said David Greenberg, CEO of L’Oréal USA. “At the heart of this legacy is Lisa Price, who has always been ahead of her time, building Carol’s daughter into a beloved brand that has been celebrating and admiring women of color for decades.”
Honestly, after all the talk about diversity and inclusion being swept away from the table in American companies, this Authentic win. Carol’s daughter has returned to being completely independent, with prices on the forefront, demonstrating that black entrepreneurship not only survives but also thriving. And can we talk about how to do that? Give strength it is?
However, the good atmosphere doesn’t stop there. Fans of Carol’s daughter have already spoken out about their excitement. People are over the moon and there is a lot of demand for fan favorites to return. “Congratulations! Take your body products home! Specifically, the scent of the sea!” One loyal customer commented on Instagram. We feel you, sis – we know that there was a sea scent all.
Along with her new independent business partner, Carol’s daughter is ready to celebrate its rich history while pushing boundaries to build a brighter future. As Lisa Price says, it’s time for a new chapter in innovation, empowerment and of course many natural hair celebrations. I can’t wait to see what’s next in the brand that has been a Trailblazer for over 30 years.
In the beauty industry, which often feels trapped in the loop of the same old thing, the decision to go back to Carol’s daughter’s roots is like a breath of fresh air. It is proof that magic occurs when a black entrepreneur holds the reins. So it’s here Next chapter– It is guaranteed to be as bold, fierce and beautiful as the women and men it serves.
Well, I hope that the scent of the ocean will really make a comeback, right?
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