In her book The Art of Beauty: A History and Practical Guide to Perfume and CosmeticsAuthor Sally Poynter writes that “the development of synthetic dyes for hair dates back to the 1860s,” but the practice dates back throughout human history. Products in this category have been continually innovated over the years, with Farook Systems, Inc. recently launching Color Express 10 Minute Permanent Hair Color through their Chi hair coloring brand.
To learn more about the research and development behind the product launch, including the key influences influencing product development and the brand’s most important trends and opportunities in the hair color space, Farouk Systems’ Vice President of Education and Shows We spoke to Mego Ayvazian. Thanks to Inc. for their insight.
Product research and development
“The research and development process for CHI Color Express included a comprehensive approach to formulation,” Aivazian began. When Farouk Systems, Inc.’s formulators began developing the product line, they wanted “a product that not only ensures quick application and comprehensive gray coverage, but also aligns with our commitment to health and sustainability. ,” she explained.
The resulting collection line features “a collection of 20 ammonia-free permanent hair colors formulated with hue-defining technology,” which “includes ingredients such as aloe vera, hyaluronic acid, and silk protein.” It incorporates a powerful blend of [which] Guarantees a faster and gentler coloring process, perfect for express services such as root touch-ups, effective gray coverage, and men’s gray blends. ”
Throughout the research and development process, CHI’s Color Express series formulations were developed after “recognizing the demand for a faster color application process without compromising the quality of the results,” and the formulations were developed “to meet the evolving needs of professionals and customers alike.” ,” Aivazian said. “This insight led our team to create CHI Color Express, a 10-minute color line that not only meets these demands but exceeds expectations,” she added. It provides vibrant, long-lasting color without the use of ammonia or PPD,” he added.
Innovation in the hair color market
In today’s hair color market and “the vibrant hair care industry, everything is digital,” says Aivazian. As a result, “CHI Color Express is not limited to traditional tubes. It is also integrated into our LG CHI Color Master Factory and is a decisive step into the digital age,” she shared. did.
Therefore, “this innovative color customization system makes it easy for colorists to create unlimited color combinations with just a few clicks.” [which] It allows hairdressers to be more creative and efficient,” she explained.
In addition to embracing the trend of technological innovation, CHI Color Express also focuses on “another trend.” [which] “We use bleach to prevent damage during the lightening process,” she said. “Made with aloe and natural oils, our CHI Bleach & Shine strengthens, nourishes and protects hair while lifting it over 9 levels,” she continues, adding that it is a product of consumer expectations and demand. I answered both.
Finally, she explained that the product collection also fits into the trend of incorporating bond-building ingredients, which are “becoming an area of focus in hair care for repairing damaged hair.” In light of current industry trends, “we developed the Royal Treatment Bond & Repair line, which uses natural binders, moisture, and fatty acids to maintain manageability, softness, strength, and shine.”
next step
“Our research and development will continue to explore innovative solutions that meet sustainability and evolving tastes, including the creation of the new CHI Tone & Gloss line, offering the best pre-mixed blondes and on-trend shades.” We will continue,” Aivazian said. Additionally, “We’re also looking to revamp our CHI Ionic color line for a completely reimagined color portfolio,” she shares, adding that the brand also features “aloe vera, hyaluronic acid, and silk. It incorporates hue-defining technology, which is a blend of proteins.” The product’s formulation process.
