PureMatch Liquid Concealer is an all-over, multitasking concealer with weightless coverage and a soft matte finish. Use to conceal, brighten, and contour while nourishing the skin and providing natural-looking coverage. It can be used as an under eye concealer, blemish concealer, or all over concealer. PureMatch is packed with skin-friendly ingredients that soothe, soften, and support skin hydration. Indian Dammar conditions the skin and supports skin elasticity, while Prickly Pear soothes, softens, protects and hydrates the skin, making it the perfect concealer for mature and dry skin. This unique formula also contains a proprietary blend of oils and waxes to protect the skin and prevent water loss through the epidermis. These 16 skin-hugging shades will help you hide imperfections, brighten the high areas of your face, and highlight your facial features for a more flawless, lifted, and defined look.
What is PureMatch liquid concealer?
PureMatch Liquid Concealer is an all-over, multitasking concealer with weightless coverage and a soft matte finish. Use to conceal, brighten, and contour while nourishing the skin and providing natural-looking coverage. It can be used as an under eye concealer, blemish concealer, or all over concealer. PureMatch is packed with skin-friendly ingredients that soothe, soften, and support skin hydration. Indian Dammar conditions the skin and supports skin elasticity, while Prickly Pear soothes, softens, protects and hydrates the skin, making it the perfect concealer for mature and dry skin. This unique formula also contains a proprietary blend of oils and waxes to protect the skin and prevent water loss through the epidermis. These 16 skin-hugging shades will help you hide imperfections, brighten the high areas of your face, and highlight your facial features for a more flawless, lifted, and defined look.
Find the concealer shade that’s perfect for you
With 16 different shades, it can be difficult to find the perfect shade for you. Here are some tips from global makeup artist and educator Nechelle Turner.
- Use a simple “Match and More” speed matching chart to determine the depth of your skin tone.
- The categories are Fair, Light, Light to Medium, Medium, Medium to Dark, Dark, Deep, and Deeper.
- please Visit the PureMatch product page. Visit our Match and More chart that shows different skin tone categories.
*Please remember that these are suggestions if you want to go brighter or deeper in any category. Have fun with these skin-true shades, because it’s easy to tap into your inner makeup artist.
For hands-on help with tint adjustments, don’t hesitate to email your Beauty Advisors at BeautyAdvisors@janeiredale.com or visit one of our participating stores to receive a tint adjustment in person.
How to apply PureMatch
Choose the shade of PureMatch liquid concealer that best matches your skin tone to hide imperfections, even skin tone, and mask discoloration. Use the tip of the applicator for desired purposes, such as concealing blemishes or small areas of discoloration. For large areas you want to cover, lay the applicator flat and blend the product into your face. For more precise application, use a camouflage brush to blend. If you want to hide everything, use the blending/contour brush to blend and camouflage.
To use PureMatch liquid concealer as a highlight, apply the lighter shade to the inner corners of your eyes, above your cheekbones, the center of your forehead, the center of your chin, and the bridge of your nose.
The key to using PureMatch liquid concealer as a contour is to use a shade darker than your skin tone to contour and create definition. Apply this shade on your temples, next to your nose, under your cheekbones, and under your jawline. Then use the blending/contour brush to blend.
We hope you’ve learned everything you need to know about the new PureMatch Liquid Concealer and are ready to incorporate it into your skincare makeup system. We hope you love it as much as we do.
Don’t forget to share your looks on social media by tagging @janeiredale and using #TheSkincareMakeup.
