A press statement from Coty acknowledged that the partnership marks an important step for both brands in the luxury beauty market, focusing on “the opportunity to develop, produce and market a new vision of fragrance.”
Founded in 1904, Coty is one of the world’s largest beauty companies with products in more than 125 countries. Meanwhile, Swarovski, founded in 1895, is known for its impeccable craftsmanship and commitment to sustainability, leaving a strong global presence and legacy of excellence.
An agreement rooted in creativity and innovation
The deal combines Coty’s beauty expertise with Swarovski’s reputation for artistry and craftsmanship. “We are thrilled to announce a new long-term partnership with Swarovski to develop and bring to market an exciting new fragrance and beauty range,” Gene Holzman, Coty’s Chief Brand Officer Prestige, said in a Coty press release. I’m happy,” he said.
She added that the company is “renowned for cutting-edge technology and unparalleled artistry.” Therefore, “Swarovski has gained significant recognition among consumers around the world, making it ideal for global expansion across key markets such as EMEA, the Americas, and Asia.”
The partnership is part of Coty’s strategic focus on licensing agreements with multi-category potential, with the aim of diversifying its portfolio and enhancing its reputation as a partner for global brands.
Swarovski expands brand into beauty field
For Swarovski, this partnership is an opportunity to further expand into the beauty market and strengthen its presence in new categories. “The partnership with Coty is an important step for Swarovski as we continue to expand our brand into new product categories,” Michele Moron, Swarovski’s chief commercial officer, said in a media statement. Ta.
He continued: “Leveraging Coty’s extensive industry expertise, we will bring Swarovski’s unique positioning of Pop Luxury to the world of beauty and fragrance.” “We can bring this to the world,” he said enthusiastically. ”
Release schedule and market reach
The first products from this collaboration are expected to launch in 2026. With Swarovski and Coty’s global distribution network in 140 countries, the products will be available in key markets including EMEA, the Americas and Asia, a Coty release confirmed.
This business strengthens Swarovski’s brand recognition and product diversification, while adding a new layer of innovation to Coty’s portfolio.
This partnership represents a potential opportunity for cosmetics and personal care manufacturers and suppliers to partner with Coty and Swarovski in developing luxury beauty products, particularly new fragrance collections.
