As Dove celebrates 20 years of its Self-Esteem Project initiative, it has partnered with children’s TV show Blippi to create content that helps preschoolers “build body confidence.”
The skincare brand says that “self-esteem and self-confidence are important to a child’s development and can help them do better at school, at home, and with their friends,” and the company’s research shows that “self-confidence “This shows that the lack of self-confidence among people is becoming increasingly serious,” he said. This is a problem for today’s children. ”
Dove said body image concerns can start appearing as early as the age of 4, with 1 in 4 girls aged 4 to 6 saying they don’t like something about their appearance, and 3 in 6 girls saying they don’t like something about their appearance. It highlighted that one in every person said they wanted to improve their appearance. Thinner.
The beauty brand said pressure to look a certain way from a young age can lead to long-term anxiety and unrealistic beauty expectations.
“Almost half of young girls expect to become more concerned about their appearance as they get older,” the report states. “Over the past 20 years, the Dove Self-Esteem Project has provided self-esteem and confidence education to more than 114 million young people in 153 countries.
In response, the Dove Self-Esteem Project has partnered with the preschool television program Blippi to “protect children’s body confidence from as early as the age of 4 and empower parents to have conversations about this complex topic.” We provide comprehensive and illuminating content to support you.
Blippi will launch new content focused on body confidence for young children on Amazon and other streaming services, with additional episodes and exclusive music videos on Blippi’s YouTube channels in English and French.
“There was an urgent need to intervene.”
Marcela Melero, chief growth officer at Dove, said: “We are urgently stepping in to support healthy, positive attitudes towards body image and protect young people from body insecurity. “We knew we needed to expand our programming to younger audiences.”
She continued, “We want young people to feel empowered to have the confidence to challenge beauty standards, assert themselves, feel connected to their bodies, and celebrate their bodies.” I hope for the future.”
Dan’l Hewitt, vice president of brand partnerships at Moonbug Entertainment, said the partnership with Dove was “a dream come true and we are proud to be able to support Dove.”
“As children become increasingly conscious of their appearance at a younger age, it is important that we continue to provide them with positive and empowering messages that build confidence and a healthy body image,” he continued. “We are excited to work with Dove to create a world where children feel empowered, confident and ready to embrace who they are.”
