Home Cosmetics e.l.f. Beauty updates fiscal 2024 outlook with projected 14% YoY net sales increase

e.l.f. Beauty updates fiscal 2024 outlook with projected 14% YoY net sales increase

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Elf, a popular US beauty brand, released its financial results for the three and nine months of 2023 ending at the end of last year, saying, “Net sales increased by 85% in the third quarter, market share increased by 305 basis points, This is our 20th consecutive year of growth in each quarter,” Taran Amin, chairman and chief executive officer of elf Beauty, said in a press release.

Following what Amin described as “exceptional, consistent, category-leading growth,” the company said: “Expected net sales are up 69-71% year over year, compared to expectations for 2024. updated its 2024 financial outlook to reflect a 69% to 71% increase. Previously, it increased by -57%,” the release confirmed.

Q3 2023 vs. Q3 2022

Comparing 2023 and 2022, the release confirmed that this quarter was quite remarkable for the brand. Elf’s release said net sales increased 85% to $270.9 million, “primarily driven by the strength of both our retailer and e-commerce channels,” as well as the brand’s gross margin. That’s an increase of 71%, or 350 base points. “Primarily driven by favorable foreign exchange effects, improved transportation costs, cost reductions and mix,” the release acknowledged.

Additionally, the company’s net income for the third quarter of 2023 was $26.9 million on a generally accepted accounting principles (GAAP) basis, or excluding “costs or income related to stock-based compensation, other non-recurring items, and impairments.” Adjusted net income was $42.9 million. “We considered equity investments, debt extinguishment losses, amortization of acquired intangible assets, and the tax impact of the adjustments described above,” the release said.

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