Estée Lauder Companies (ELC) says it will launch a new fragrance atelier at 14-18 Rue Volnay in the 2nd arrondissement of Paris.
The space is scheduled to open in 2025, and the company says the opening marks a “significant milestone” in its commitment to fragrance excellence, innovation and craftsmanship.
The new fragrance atelier was conceived to further the global beauty company’s strategic ambitions in prestige and luxury fragrance innovation and will be located at the company’s new La Maison des Parfums. La Maison des Parfums is a dedicated fragrance building that centralizes Paris-based ELC’s global fragrance brands. Teams across marketing, creative, and product development.
“Accelerating innovation and speed to market”
ELC said the new site will “enable stronger collaboration with the Atelier team” and accelerate its “ability to move from insight to commercialization.”
The company also plans to use it as a co-creation space for fragrance houses, ingredient suppliers and other strategic vendors.
Brands in the company’s global fragrance portfolio include Tom Ford, Le Labo, Clinique, Aramis, Jo Malone London, Estée Lauder, Kilian Paris, Editions de Parfums Frederic Malle, Aerin Beauty and Balmain Beauty.
Executive Group President Stéphane de la Faverie said the new space “offers proximity to our existing corporate office network and fragrance partners, enabling accelerated innovation and speed to market.” ” he said.
Sumit Bhasin, senior vice president of Global Fragrance Innovation, Product Development, and R&D, said Atelier will “complement ELC’s broader value chain footprint and capabilities in Europe and globally, expanding our end-to-end “We will further strengthen our fragrance innovations.”
“We look forward to deepening collaboration across the Paris innovation ecosystem to further increase our speed and agility,” concluded Bassin.
