P&G’s Gillette Venus, the official razor of Team USA, today announced the launch of its Power of Smooth advertising campaign ahead of this year’s Paris Olympic and Paralympic Games. The partnership with several U.S. gold and silver medalist swimmers comes just months before the Olympics are scheduled to begin.
power of smoothness
U.S. Olympic gold medalist Lydia Jacoby, U.S. Paralympic gold medalist Anastasia Pagonis, U.S. Olympic silver medalist Torrey Husk, U.S. Olympic gold medalist Abby Weitzeil, U.S. Olympian Erica Sullivan, Olympic hopeful Kelly Pash has been confirmed as a participant in the campaign. “For swimmers, a key part of their pre-race routine is the ritual of growing out their body hair prior to competition, before shaving it all to ensure maximum performance in the pool,” P&G press the release states. “Recognizing the importance of this ritual, Venus and Swimmer’s partnership wants to support the most important shaving moment in your life,” the press release added.
The new campaign, which launches today, features Jacoby and the US Paralympic gold medalist and says, “To create even more excitement for Paris 2024, Venus brings the campaign to life this summer with the introduction of a new Gold Razor We are also excited about this,” said a P&G press release. Confirmed.
Regarding his participation in Power of Smooth, Jacobs said in a P&G release, “As a competitive swimmer, my pre-race routine begins with shaving,” adding, “As someone with sensitive skin, Venus always gives me the smoothest shave.” I trusted him to do it,” he said. You won’t get irritated so you can concentrate on swimming. ”
Other campaign participants also expressed their enthusiasm for the brand’s product performance. In the same release, U.S. Paralympic gold medalist Anastasia Pagonis said, “It’s important to me that I feel comfortable and can trust the products I use every day, and razors are no exception.” Yes,” he added. After a shower, we’re confident you’ll get the smooth, close shave you need to be ready for competition. ”
The release also confirmed that Power of Smooth will be featured in “social content detailing the campaign over the coming months.” Commenting on the concept, Isabel Pimentel, brand vice president of Gillette Venus North America, said in his P&G press release: A trip to Paris in 2024. ”
She continued, “As our nation’s Olympians and Paralympians take center stage this summer, we are so proud to support them as the official razor of Team USA, allowing them to realize their greatest potential both in and out of the pool.” I’m grateful that they have faith in Venus.” ”
