This is also Goop’s first color cosmetics, and it certainly won’t be the last. If you’re a true Goophead, you’ll remember when Paltrow consulted Juice He Beauty about his line of makeup seven years ago. The company strived to combine clean ingredients with red his carpet performance. The line included 78 colors of liquid foundation, blush, eyeshadow, concealer, lipstick, and more. Color Blur comes in one cream formula, five shades, and can be applied with just your fingertips, making it extremely low-maintenance. Paltrow walked around Goop’s Santa Monica headquarters and put employees to the test, leaving them blushing. “And they work for everyone,” she says approvingly. She was so excited and helpless that she called. allure To share the news.
This conversation has been edited and condensed for clarity.
allure: Congratulations on Color Blur! Why did you choose cheek color as Goop’s first color and how are you using it so far?
Gwyneth Paltrow: I’m obsessed with skin care and exfoliation, and I have dry skin, aging skin, and sunburn issues, so this is really the perfect color challenge for me. I have also always hated makeup. But I love that subtle kick you get from a good mascara or cheek color. very good.
I’m still using the original tiny little pot I got from Corman. [contract manufacturer], So I don’t know which one is which, but I use them all. This summer I became more interested in bronze and terracotta. In the evening there is something in the pot that looks almost fuchsia, which is very nice.
charm: This is a big start for Goop, and it’s our 15th year in business. How would you describe this moment in Goop’s history?
GP: Well, I think we’re always pursuing new iterations of ourselves. In a way, it’s like, “It took us a really long time to create the color,” but everything we’ve done in a sense has become very organic over time, so on our 15th anniversary, In a way it makes sense to work on color. A good way to make a splash.
charm: You started Goop as a newsletter in response to your voice. Do you always feel like Goop is GP?
