Barcelona-based fashion and fragrance company Puig recently partnered with Panamanian retailer Motta Internacional to launch Herrera Beauty’s latest line of cosmetics and fragrances. Puig, which represents beauty brands such as Comme des Garcons Parfums and Charlotte Tilbury, has expanded the range of fashion brand Carolina Herrera to include the brand’sThe premier line of ready-to-wear, customizable makeup, including lip, eye and complexion products in a variety of textures and finishes, many of which are available in refillable format.‘, according to the company’s press release.
About the release event
The launch event took place at Panama City’s Tocumen International Airport, with the opening of new Carolina Herrera counters in the Atenza Duty Free stores in Terminals 1 and 2 of the airport.Adorned in the brand’s iconic red, it introduces the new Herrera Beauty makeup collection.‘ shared the release.
Attendees were invited to sample new Herrera Beauty cosmetics by choosing preset makeup looks such as ‘Sunset Perfection’ and ‘Smoke Game’.Carolina Herrera International Education Director and Travel Retail America Makeup Expert Apply”, and end”With one of Carolina Herrera’s iconic fragrances” offers a comprehensive beauty experience that encompasses all aspects of the cosmetic products offered by the brand.
Future development of Carolina Herrera counter products
Commenting on the newly launched Carolina Herrera Counter, Felipe Grant, General Manager of Travel Retail Americas at Puig said:Build a strong brand presence in the Americas‘ added.In partnership with Atenza Duty Free…we are delighted to introduce travelers to Herrera Beauty and Carolina Herrera’s unparalleled retail experience at key hubs in the region.”
The counter incorporates some of Puig’s latest beauty technology tool innovations.Carolina Herrera Magic Mirror, a dynamic virtual fitting station,”but also,”product Omni-channel feature “configurator” that enables product personalizationand”Provide travelers with a superior customer experienceexplained the release.
To further enhance the ‘Best Customer Experience’, each space will be staffed by a Carolina Herrera beauty expert who will provide travelers with services such as:personalized Experience and make-up consultationIn addition, the counter is designed as a crossroads between Carolina Herrera fashion and newly launched cosmetics, allowing consumers toCustomizeWe have a wide range of vibrant cases, tassels, bangles and charms for lip, powder and eye makeup.‘ said in a release.
In addition to the brand’s fashion and cosmetics selection, the counter also offers customers the opportunity to sample Carolina Herrera’s fragrance line.Including Good Girl, Bad Boy, 212, CH,”but also,”The counter is lined with a unique collection of six playful floral scents named Luckycharms”
Multifaceted beauty event
In parallel with the launch of Herrera Beauty, Puig and Motta Internacional spearheaded a two-month omnichannel promotional campaign for Carolina Herrera’s best-selling fragrance Good Girl Blush.Digital screens and eye-catching visuals throughout the airport, impactful media sites with integrated consumer experiences, and social media with locational captions to enhance the experience at Panama Tocumen Airport Through the campaign, travelers were introduced to the latest announcements.’ and a social media campaign that garnered more than 5 million impressions.
Carolina Herrera’s multi-pronged approach to promoting its already successful fashion products combined with best-selling fragrances and the launch of the new Herrera Beauty in high-traffic retail spaces represents an innovative approach to brand expansion and product promotion. shows an approach. Considering that,Panama’s Tocumen International Airport (PTY) is expected to serve 15.7 million passengers in 2022 and set a new traffic record in 2023. ” Airport officials report that the launch of the retail store is very likely to result in mass pedestrian traffic and increased brand exposure.
