A new marketing campaign for hair care, skin care and nail care sector is sprashing in the US beauty industry this month. Garnier, philosophy, and OPI reflect brands that focus on sustainable, storytelling, and attractive consumer experiences. These Initiative how it creates a variety of engagement lever from environmental partnership, original storytelling, immersive retailing activation, and the company creates consumers’ expectations. Is emphasized.
OPI will announce the Rapidry manicure in Wingstop Collab
OPI has introduced the latest innovation Rapidry Quick Dry nail polish in cooperation with Wingstop for “Snack in: 60 Challenge”. According to the brand, the campaign emphasizes the brand’s quick dried formula. As a result, consumers can enjoy freshly painted nails without the risk of dirty within only 60 seconds when used as a single coat system.
“After watching countless videos in the fans’ social media that expresses their dirt monitoring, we know that we need to answer their demands and provide innovation that applauds dirt. I did. “
“Rapidry Quick Dry manicure does it exactly,” she further said.
As part of the campaign, the content creator Ashtin Re will launch a “Snack -in: 60 Challenge” in Tactoku. To further promote engagement, OPI and Wingstop have released 60 -kit exclusive snacks, including Rapidry manicure, timer, and Wingstop gift cards.
Garnier is affiliated with the conservation efforts of the National Park Foundation.
In cooperation with the National Park Foundation (NPF), Garnier supports the preservation and restoration of national parks nationwide. Through this collaboration, GARNIER provides funds in 200,000 services to support maintenance projects, such as trail maintenance, habitat recovery, and disaster countermeasures.
“Garnier’s support for the National Park Foundation is derived from a common passion for maintaining and protecting nature,” said Alifak, a senior vice president of Garnier US.
“Garnier is now proud of the fact that important work to protect American national parks can support service squads that reflect the deep dedication of Garnier’s sustainability,” he said. 。 。 “
This collaboration promotes the professional opportunity for young leaders in outdoor carriers and enhances Garnier’s long -term commitment to sustainability.
Ched Jones, a senior vice president of the National Park Foundation, states:
There is an ordinary launch that is a “true truth” platform
Usually, along the new growth factor Online library An open source white paper to eliminate the myth of beauty and enhance transparency.
“Today, skin care consumers have more information more than ever, but access to reliable scientific information is often restricted by paywall or are unclear by marketing technical terms. Ritasilva, a normal science communication manager, told the British Beauty Council.
“The truth must be normal.” Initiative provides open access science papers on major consumers such as animal experiments and parabens.
“The truth must be normal.” It evolves into a central hub of open access science education in the beauty industry. Our goal is to build a robust and reliable resource that not only helps consumers but also encourage the cooperation between industry expertors. Transparency and innovation move forward. “
Currently, this platform has nine articles, and there are additional white papers and extension plans that are characterized by contributions from scientists and chemists around the world.
Kiehl’s is expanding its partnership with Jackson Hole Mountain Resort.
Keel since 1851 has expanded its collaboration with the Jackson Hall Mountain Resort (JHMR) and has played a role as the official skin care and SPF partner in 2025.
This initiative includes the increase in brand presence at resorts by increasing the availability of products at major retail stores such as sampling opportunities, exclusive events, Teton Village Sports and Jackson Hole Sports.
John Reed, Kiehl’s general manager, said, “Kiehl’s is excited to continue partnerships with the second year of Jackson Hall Mountain Resort with Jackson Hall Mountain Resort, and share passion for adventure and skin care. “This collaboration emphasizes the commitment of effective skin care products in the extreme situation of Jackson Hall.”
KIEHL’S has launched a immersive concept store in Hell’s Kitchen in New York and complements the activity of the resort featuring the brand new Ultra Body Cream. Customers who visit the store will receive a limited edition JHMR Beanie or socks for a qualified purchase.
“We are happy to continue to cooperate with the keel,” said Ned Wonson, Vice President of Jackson Hall Mountain Resort, said in the same media statement.
“Their high -performance skin care products are very popular with guests,” said Wonson. And the dedication to protecting the skin in the harshest environment is completely consistent with the mission of providing an unparalleled experience for everyone visiting Jackson Hall. “
The Valentine’s Day campaign of the philosophy features an actress Racey Chavat.
Skin Care Brand Philosophy adopts a storytelling approach featuring actress Lace Chabert in Valentine’s Day campaign “It Lead Always You”. The campaign draws out an inspiration from a classic romance movie, draws a chabat on a nostalgic journey, and ultimately returns her to a pure one -step facial cleanser of philosophy.
“In a market full of countless facial cleansing options, our mission has faithful customers and potential that Cleanser, which has been awarded, has been rehydrated while cleaning it effectively since 1996. It is to remind you of both customers. “The company makes a statement.
“This campaign is intended to be the tongue of a classic love story tongue with the perfect mix of comedy and nostalgia,” she explained, “she explained,” As a monarch of this genre, Racey will bring the ideal. It was a concept for our concept.
The campaign style as a trailer for the movie is distributed to philosophy and Chavart’s social media channel. In addition, philosophy offers a 1,000 -step one -step facial cleanser prize to further promote engagement.
These campaigns emphasize how to strengthen market positions while adopting a new strategy for beauty brands to attract consumers. For cosmetics and personal care product manufacturers and suppliers, these initiatives provide insights on the expectations of evolving consumers and the trend of industry.
