As the beauty industry increasingly embraces digital transformation, artificial intelligence (AI) and augmented reality (AR) are changing the way consumers discover and purchase products. According to McKinsey & Companypersonalization in beauty is expected to generate $800 billion in revenue growth by 2025, driven by consumer desire for customized recommendations and interactive experiences.
Similarly, CB Insight They report that AI-powered personalization can increase customer engagement by up to 20% and increase conversion rates by over 30%.
In line with these trends, Revieve, a global leader in AI-driven beauty technology, has partnered with J.C. Penney to power the retailer’s digital and in-store platforms with personalized skin care, hair care and cosmetics solutions. By integrating advanced AI and AR technologies, this collaboration aims to create a more engaging and immersive beauty experience for JCPenney’s diverse customer base.
“Our partnership with J.C. Penney was born out of a shared vision to redefine the beauty shopping experience by putting the customer at the center of innovation,” Sampo Parkkinen, CEO and founder of Revieve, told CosmeticsDesign. . “With its rich history and dedication to inclusivity, J.C. Penney represents the foundation of American retail.”
He added, “Collaborating with such an iconic brand gives us the opportunity to combine our deep understanding of their customer base with Revieve’s advanced technology.”
Unlocking the future of AI in beauty retail
Looking to the future, Revieve predicts that AI and AR technologies will continue to reshape the beauty retail industry over the next five to 10 years. According to Parkkinen, advances in generative AI (Gen AI) and conversational AI will drive hyper-personalization and create more engaging shopping experiences.
“Generative and conversational AI will play a key role, delivering personalized recommendations, real-time assistance, and engaging and innovative customer interactions,” Parkkinen said. “We are evolving the capabilities of generative AI while enhancing the experience across the platform, including skin care, makeup, and hair care.”
Revieve’s ongoing partnership with Google Cloud supports these innovations, delivering scalable, data-driven solutions that help brands anticipate consumer needs and optimize inventory and marketing strategies.
In addition to focusing on personalization, Revieve strives to ensure that its AI solutions remain inclusive. The company’s proprietary computer vision algorithms analyze more than 200 submetrics to provide accurate, personalized recommendations for a variety of skin tones, hair types, and beauty concerns.
“Our advanced computer vision technology is tuned to recognize a wide variety of skin tones and hair types, ensuring accurate and comprehensive recommendations,” said Parkkinen. “Ongoing testing and user feedback will help us refine the model and address gaps in comprehensiveness.”
Driving business growth with AI
For beauty retailers looking to leverage AI to improve the customer experience, Parkkinen advises taking a strategic, data-driven approach. He emphasized the importance of collecting zero-party and first-party data to better understand customer preferences and behavior.
“It is important to invest in collecting rich zero-party and first-party data, which provides valuable insights into customer behavior, preferences and beauty concerns,” Parkkinen said. Masu. “This data allows AI to deliver personalized recommendations and experiences, which is essential to building customer loyalty and increasing engagement.”
Parkkinen also emphasized the importance of omnichannel integration, scalable AI solutions, and partnering with experienced technology providers to maximize the benefits of AI implementation.
“Make sure your AI solution works seamlessly across both digital and physical channels,” he advised. “Start with easy-to-implement, scalable AI solutions, such as personalized product recommendations and virtual try-ons, and partner with an experienced provider to ensure a powerful, scalable solution designed specifically for the beauty retail industry. I will make it available.”
Expanding AI and AR capabilities
Revieve is continually enhancing its AI and AR capabilities to provide a more personalized beauty experience. Recent advances include the integration of generative AI across key solutions such as skin care advisor, makeup advisor, and hair care advisor.
“One of our biggest advances is integrating cutting-edge generative AI across our core solutions,” Parkkinen said. “This allows us to analyze over 100 skin metrics and offer features like ‘Match My Look’ and ‘Shop the Look’, which allow users to virtually recreate and purchase an entire makeup look. Ta.”
Revieve’s virtual try-on (VTO) technology has also improved, with recent customer feedback highlighting its realistic and accurate results. “Clients note how realistic and accurate our VTO technology is when compared to real-world applications,” says Parkkinen.
Beyond beauty, Revieve is exploring opportunities to expand its AI solutions to other industries, including health and wellness. Parkkinen believes these innovations will continue to enable brands and retailers to offer more innovative and personalized experiences.
“We are already expanding our solutions beyond the beauty industry,” he acknowledged. “Our collaborations in health and wellness, including pharmacy, are creating new solutions that address the unique needs of our customers.”
Parkkinen said, “By continually evolving and expanding our network, we are delivering cutting-edge solutions that enable brands and businesses to fully exploit the potential of AI, driving success across a broader range of sectors. We aim to do so,” he concluded.
