What kind of smell does your skin smell now? Does it smell like vanilla, shearmsk, or soap? Is it powdery, fresh, creamy and attractive? Do you detect a soft wooden note, rose hints, or probably the iris and pink pepper?
If you answer the last one, “Yes,” you may be wearing Glossier You, a hero fragrance that is perfect for beauty brand mega. The bottle is sold every 20 seconds. It promises to be the “ultimate personal scent” and mixes with your body chemistry and smells like you. Since arriving in 2017, you are definitely the 21st century, which is equivalent to Chanel No. 5 or TiLee Muggler Denjel.
And it shakes the fragrance industry that has definitely been. Dozens of fragrance brands from small indies to department stores, following Glossier suits, have developed a scent inspired by the skin composed of gentle amber, musk, and wood notebooks. Ta. They have activated what they already exist (think Keal MusukuReleased in 1963, Sarajesica Parker has been wonderful since 2005), but in a relatively dormant scent category, it does not seem to decline immediately.
we deep In this age of scent, my friend. As charm The popular Gurmand Fragrance category, reported in late 2024, shifts further farther from the traditional vanilla forward format, instead of a milky white notebook and rice notes. Umbroxane. Does this mean that you have reached the peak skin scent? I’m going to go and say yes.
I know completely why Every new fragrance seems to have the word “skin” in its name or marketing copy. If it sells, why change it? The fragrance trend is periodic. Just as the popularity of a specific denim silhouette has declined with wax, the public’s perfume is the same. A similar movement was seen in the early 90s. Airy fresh scent (Calvin Klein’s CK One, Isshi Miyake’s L’Au de Issey) has become popular as a reaction to the gorgeous and clear scent of the 1980s. (Giorgio Beverly Hills, Dior Poison). It makes sense that we want to return to the basics after Syrupy Fruitchoulis, Spicy OUDS, and Santal 33 dominated the 2010s. Our nose was tired! The cultural climate has changed!
