They said in a joint press statement that the move “will promote the use of sustainable raw materials to reduce energy and material waste.”
Through this partnership, L’Oréal will develop custom AI-based models that will help R&D teams reach new levels of innovation across all cosmetics categories.
A foundational model is a type of AI model trained on a broad, unlabeled dataset that can perform tasks and apply information from one situation to another.
IBM says these models have significantly advanced the field of natural language processing (NLP) technology over the past few years, and are now pioneering the technology beyond language into areas such as chemistry, time series, and geospatial modalities. He said there was.
L’Oréal said it believes this approach to formulation is an “industry first” and will “redefine AI innovation at the intersection of beauty, chemistry and technology.”
The company noted that this move will help achieve its sustainability goal of sourcing most of its product formulations based on bio-based materials and a circular economy by 2030.
“Rethinking and redesigning the formulation search process”
The creation of this AI model uses a vast number of formulation and ingredient data points to accelerate new product development, reformulation of existing cosmetics, and production optimization.
IBM Consulting also supports L’Oréal’s goals.Rethink and redesign your formulation discovery process. ”
Stéphane Ortiz, Head of Innovation Métier and Product Development at L’Oréal R&I, said the partnership will “increase the speed and scale of our innovation and reformulation pipeline, ensuring that our products are always focused on inclusivity, sustainability and personalization.” “We will reach a higher standard.”
Mathieu Cassier, chief transformation and digital officer at L’Oréal R&I, believes the partnership will “open a new and exciting era” in innovation and development processes.
“This collaboration is a truly impactful application of generative AI, harnessing the power of technology and expertise for the benefit of the planet,” said IBM Fellow, Vice President, Europe and Africa, and Director, IBM Research Zurich. added Alessandro Clioni.
