Beyoncé spent all of 2024 lining our pockets. Last year, the singer launched a line of hair care products called Whiskey. and Another scent spread with lightning speed. Her hair care collection Cécred, which she launched with her mother Tina Knowles in February last year, was well received. It has won several awards including. allure Best of Beauty Award Winner. lord davisBay’s Whiskey under Moët Hennessy, Won 4 prestigious awards before hitting stores in August. And she didn’t even receive applications for her name. She applied anonymously, perhaps to avoid the stigma of being a celebrity-backed initiative. We recently released another fragrance, Selle Lumière, which is a sister product to our 2023 Sé Noir scent.
Queen Bey isn’t the type of celebrity who drops tons of product on us, so these launches felt a little out of character for the singer. If you consider yourself a member of the Beyhive, your bank account is probably feeling overwhelmed with all the newness she’s launching. 2023 alone was a very expensive year to be a Beyoncé fan, at the cost of the Renaissance Tour (well worth it!). If I thought 2024 would give me a 12-month break, I was wrong. The good news is that no one is forcing you to spend money, including Cé Lumière. But if you It was In my humble opinion, withdrawing cash is a meaningful use of money.
Se Lumière ties into the world Bay created for Cowboy Carter, and represents the second of three acts in a multi-album effort currently in production. For over a decade, Beyoncé has been releasing music in ways that can be experienced and even tasted. From visual albums to tours, she brings projects to life by making them multisensory events.
Her new fragrance, Se Lumière, smells like Cowboy Carter, but the launch wasn’t as flashy as Se Noir. we didn’t get cute video She’s talking about fragrance. All that alerts us to its arrival are two Instagram stills. But that was enough to pique my interest.
packaging
The Selumière comes in the same packaging as the Se Noir, this time in a metallic gold colorway. Like the first scent, it comes in a little holder and I can do without it, but I get the vision. I’m a gold girly at heart, so I’m more interested in the look of this new version. This complements the visual story we got from Cowboy Carter (so far). No, there are no official visuals yet. YouTube visualizerBut its golden tones are reminiscent of the sun floating over the dry desert landscape depicted in many of the videos for the album.
experience
Both Noir and Lumière have jasmine sambac in the center and citrus notes on top, but Selumière is not a first-drop flanker. This fragrance is completely different, warmer, more refined and inviting. It has an intensity and mystery that Se Noir lacks.
