Kendra Brooke Major stands out as a trailblazer and Black female entrepreneur in the field of athletics, as executive director of the prestigious Orange Blossom Classic. She understands the importance of support when building a company or organization. In 2018, she acquired the rights to the well-attended Orange Blossom Classic, furthering her mission to support youth. Notably, Kendra is one of the few women to own exclusive rights to a major sports facility and the first woman to own an HBCU sports facility. In addition to her role as Executive Director of Denny’s Orange Blossom Classic, Kendra Brooke Major is a serial entrepreneur and proud mother. She is passionate about empowering women for their personal growth while balancing work and family life. through her Promote Now Journalshe encourages women to embark on a journey of improvement through proper goal setting and reflection.
Over the past 12-18 months, Kendra has continued her legacy as a prominent Black woman in sports leadership, making a significant impact on the next generation. Through her efforts, Orange Blossom Classic has raised over $400,000 in scholarships and is actively contributing to making higher education more accessible and equitable for future HBCU students. This supports our mission of academic excellence and opportunity.
Additionally, Kendra’s leadership helped mark historic milestones for OBCs this year. For the first time, the event featured North Carolina Central and Alabama State competing for the first time from outside of Florida. This top-level matchup could be a precursor to the championship-level matchup at the Celebration Bowl, symbolizing a new era for the Classic and setting a high standard for the season opener. Kendra’s visionary leadership continues to elevate OBC, making it an important platform for showcasing athletic talent and fostering community engagement.
Kendra’s passion for the Orange Blossom Classic (OBC) is deeply rooted in her father’s story and love for FAMU, highlighting the cultural and community significance of this event at a significant historical moment. These personal stories inspired her to revive OBC as more than just a sporting event, but something that unites the community and celebrates the spirit of HBCUs. Her dedication has ensured that this legacy is passed on not only to her children but also to the entire community.
From a childhood immersed in HBCU culture to serial entrepreneur and now Executive Director of OBC, Kendra’s journey demonstrates her strategic vision and leadership. She transformed OBC into a platform that highlighted sporting excellence while fostering community participation and economic development, positioning OBC as a central fixture in the cultural landscape.
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Kendra and OBC’s influence goes far beyond the game itself. Events like Battle of the Bands and Fan Fest create a festival atmosphere that celebrates HBCU culture and community pride. The economic and social impact on Miami Gardens is significant, and under Kendra’s strong influence and leadership, it attracts alumni, students, and fans from across the country and fosters a deep sense of pride and belonging.
Kendra’s participation in forums such as the Black Sports Business Symposium highlights the important role of women in sports leadership. She shares insight into the challenges and successes of managing a sports facility as a woman, and talks about fundraising, startup hurdles, and the importance of support networks in the sports industry. Her experience and accomplishments highlight the important role women play in leading and innovating in sports.
Kendra Brooke Major’s dedication, vision and influence make her a pivotal figure in sports leadership and community building. “Believe Now, Do It, Elevate.” Kendra’s diary and other products are designed to inspire inner strength, sharpen personal faith, and encourage women to raise their consciousness. I am. This journal can be purchased at: ElevateNowwithKendra.com
