Manscaped, a global men’s grooming company and lifestyle brand, announced that its products will be available at more than 3,000 Walmart retail stores and Walmart.com. The launch includes some of the brand’s best-selling products such as the Weed Whacker 2.0 electric nose hair trimmer and ear hair trimmer, Beard Hedger beard trimmer, as well as some of the brand’s personal care products such as Crop Soother post-shave lotion and Crop. Some are also included. Preserver anti-chafe groin deodorant for men.
The expansion into Walmart is part of Manscaped’s overall “goal to see the business reach new heights as a global, multigenerational company and grow as a men’s personal care and lifestyle brand.” said Katherine Cronin, vice president of retail at Manscaped. To learn more about the brand’s retail expansion efforts in 2024 and beyond, and how Walmart fits into that strategy, we spoke with Cronin for some insight.
Cronin has spent more than 20 years in the retail expansion space, and her brand experience includes working with companies such as Nike, adidas, and Taylor Made. In his current role as Manscaped’s Vice President of Retail, Cronin is focused on maintaining the company’s growth mindset as it continues to expand its omnichannel presence and product offerings. We are committed to leading business initiatives.
Learn more about Manscaped
Since its founding in 2016, Manscaped has continued to expand its product collection to best meet the needs of its male audience. Since launching the original electric groin and body trimmer Lawn Mover in 2017, Lawn Mower 2.0 in 2018, Lawn Mower 3.0 in 2019, and his Weed Whacker in 2020, the brand has expanded its We have continuously invested in evolution. Product tools that fill the men’s personal care grooming niche.
Today, the brand offers a wide range of grooming tools, personal care products such as shampoos, conditioners, deodorants, lotions, colognes and balms, and lifestyle products such as boxer briefs. The comprehensive product line aligns with the brand’s philosophy of being “committed to redefining masculinity by helping men look good, feel good and act good,” Cronin said. he said.
Additionally, the collection’s growth reflects the brand’s position in the men’s personal care product category, noting that “the growing popularity and decreasing taboo of groin and body grooming has transformed this once niche category. “It’s expanding rapidly,” she said.
Expansion of main sales channels
As detailed in the company’s press release announcing the launch, Manscaped’s current “extensive retail portfolio includes Target, Best Buy, Macy’s, Men’s Wearhouse, Jos. A. store, as well as numerous other brick-and-mortar locations across the U.S.’ Globe. ”
In addition to increasing national market share, “Walmart provides us with a key distribution channel, with its vast customer base and convenient location throughout the United States, and is positioned to support the company’s further profitable growth and expansion.” It will facilitate it,” she explained. She added, “Partnering with Walmart gives us the opportunity to bring our products to even more customers, making self-care and men’s grooming even more available and accessible.” she added.
Cronin said that apart from expanding its market reach and “the opportunity to bring groin care to a new, large customer base,” Manscaped was able to cater to that consumer base with the launch, adding that “our signature “We have rolled out a new line of loans.” Electric groin trimmer and body trimmer,” she shared.
“Each has unique features and different prices,” Cronin explained. “With the introduction of The Lawn Mower family, which includes The Lawn Mower 3.0 Plus, The Lawn Mower 4.0, and The Lawn Mower 5.0 Ultra, we are able to meet these needs. Being able to create your own kit.”
prospects of success
The brand is optimistic that this expansion will lead to further successful global market share growth. “We have a very exciting product roadmap for 2024 and the coming years,” Cronin concludes, “with innovation in other categories of men’s grooming and retail expansion domestically and internationally.” It also includes continuity.”
