Home wax brand Wakse launches latest product Meltoway
Co-founded by ‘Two Hairy Guys’, Shayan Sadrolashrafi and Andrew Glass are reinventing ‘the way we think about hair removal’ by combining ‘cutting-edge technology, premium ingredients and eye-catching materials’. We launched a brand that aims to invent. According to Wakse’s website, it’s an aesthetic that creates an unparalleled waxing experience in the comfort of your own home. The brand’s latest launch, Meltway, is a one-step hair-dissolving cream formulated with gentle ingredients such as sunflower seed oil for sensitive skin and delicate areas.
There are four scents in this collection: Guava Butter, Fairy Floss, Mango Magic, and Milk & Honey. According to the brand, the Meltway collection “turns the mundane task of hair removal into a fun experience.”
The Wakse Meltoway collection is the company’s WebsiteEach scent retails for $20.00.
Hair color brand Arctic Fox launches its latest Pastel Hour collection
In 2024, fashion and beauty experts predict the return of bold, bright hair color trends. This is perfect timing for the release of Arctic Fox’s latest semi-permanent hair dye collection, Pastel Hour. This collection includes three new shades and one previously released option. Blue Cotton Candy Dreams, green Pistachio Macaron and peach Peach Prosecco are the latest additions to Arctic Fox’s range, while pink Froze makes a sweet return.
All formulas in the new collection are 100% vegan, not tested on animals, and free from harsh chemicals. Semi-permanent color is long-lasting and provides rich, beautiful color, as well as moisturizing and deep conditioning benefits.
Arctic Fox’s Pastel Hour collection is the company’s WebsiteAnd then sally beautyRetail price is $18.49 each.
Cosmetics brand Kevin Aucoin launches Face Forward Color Corrector
Celebrity makeup artist Kevin Aucoin’s brand of the same name has launched its latest cosmetics aimed at flawless skin. Face Forward Color Corrector features three creamy, highly pigmented color correctors that neutralize skin tone imperfections for a smooth finish.
Face Forward Color Corrector includes Peach to improve dark circles and pigmentation on lighter skin tones, Green to reduce redness, and Red/Orange to balance dark areas and veins under the eyes on darker skin tones. This formula is suitable for all skin types and is enriched with moisturizing ingredients such as jojoba seeds and antioxidants that provide multi-functional benefits.
The Kevyn Aucoin Face Forward Color Corrector is currently available in the company’s range. WebsiteRetail price is $39.00.
Tattoo aftercare brand “Hustle Butter” launches daily rejuvenating lotion and revitalizing stick
To keep tattooed skin looking bright and fresh, Hustle Butter has released two new products designed to “make your artwork pop,” according to the brand. The first product, Hustle Butter’s Daily Rejuvenating Lotion, is formulated with natural moisturizing ingredients such as shea butter and aloe to keep your skin soft and your tattoo color vibrant. This product also includes signature tropical fragrances for an enjoyable tattoo aftercare experience.
The brand’s second launch, the Revitalizing Stick, offers many of the same benefits as the Rejuvenating Lotion, but in a convenient, portable and travel-friendly format. Like the new lotion, the Revitalizing Stick is designed to keep your tattoos defined and bright wherever and whenever you want.
Hustle Butter’s Daily Rejuvenating Lotion and Revitalizing Stick are the company’s Websiteand Ulta’s online storeRetail prices are $28.99 and $22.99, respectively.
Beauty brand Isle of Paradise launches Express Self Tanning Mousse
After a long, boring winter indoors, many beauty enthusiasts want a healthy summer glow without the effects of potentially harmful UV rays. For a moisturizing option that leaves a glowing finish, Isle of Paradise has launched its latest self-tanning product, Express Self-Tanning Mousse.
Formulated with moisturizing hyaluronic acid, glycerin, and vitamin B5, this product develops color in just 30 minutes and keeps skin hydrated for 24 hours. Express Self Tanning Mousse’s liquid formula is designed for all skin types to reduce uneven texture and redness issues.
Isle of Paradise Express Self Tanning Mousse is available at Sephora. online storeand the company’s Website. Retail price is $34.00.
Indie nail polish brand Mooncat debuts Season of Persephone collection
Mooncat, a female-owned and operated vegan nail polish brand, recently unveiled its latest collection of nail lacquers. The brand says this includes nine colors that are “an ode to love.” Featuring 100% vegan and cruelty-free product formulations, Mooncat’s Seasons of Persephone collection includes options such as Devil’s Ivy in sage green, Lovebomb in mauve, and The Trouble With Immortality in bronze his metallic .
The nail polish set offers a variety of polishes and finishes, including the brand’s first heat-changeable Queen of the Dead, a dark red shade that transforms into a raspberry blush when warmed. The set, released last month, is already Mooncat’s best-selling product launch to date.
Mooncat’s Seasons of Persephone collection is available at the company’s online shop. Website$119.00 for a complete set of 9 polishes, or $15.00-$16.00 each individually.
