Midwest Bioprocessing Center (MBC), a US biotechnology company, and McKinley Resources, a distributor of cosmetics and personal beauty care ingredients, recently announced their commitment to a commercial partnership. The agreement focuses on MBC’s Ferulishield Feruloylglyceride ingredient, used in cosmetic and personal care formulations and marketed exclusively by McKinley Resources in North America.
To learn more about Ferlishield ingredients for cosmetic and personal care product formulations, the potential impact of this distribution partnership on these industries, and MBC’s plans for a distribution partnership with McKinley Resources, Cosmetics Design has contacted MBC President David・We spoke to Mr. Demirjan and asked for his insight. .
Ingredients of Ferli Shield
Feruloyl glycerides such as those used in MBC’s Ferlishield componentCan be used to provide a powerful SPF boost in sunscreen products.wasIt was first developed by researchers at the USDA Agricultural Research Service Facility (USDA-ARS) in Peoria, Illinois.said Demirjan. Backed by “”Over a decade of peer-reviewed research publications on its discovery and efficacy, [MBC’s] FeruliShield Feruloyl Glycerides are part of MBC’s iActive brand of scientifically developed natural personal care ingredients.‘, he further explained.
These ingredients areCombines the photoprotective and antioxidant properties of ferulic acid with the formulation benefits of natural oils.‘ he shared, adding, ‘In addition to its antioxidant properties, FeruliShield is designed to be a technically-validated, easy-to-use ingredient for B2B customers in the cosmetics and personal care industry.”
About sales partnership
The distribution partnership between the two companies is believed to be mutually beneficial andBy partnering with McKinley Resources as the exclusive distributor of iActive branded FeruliShield feruloyl glycerides products, MCB will have access to McKinley’s established industry presence and distribution channels, and McKinley will acquire a Gain access to new and unique products.said Demirjan.
In addition to expanding the commercial reach of MBC’s product formulation ingredients, thisImproving market penetration, sales and brand awareness of manufacturers and suppliers, [the partnership] It can also provide improved market insight, logistics and supply chain management, allowing manufacturers and suppliers to focus on product development and innovation.‘ he shared.
Product formulators could also benefit from the partnership, he added.Going directly through our distributors makes MBC products available more quickly and gives you access to a single source for additional documentation about MBC products and any other product you purchase from McKinley. Masu.”
Prior to establishing the partnership, it was difficult for MBC to establish the “”.Robust sales network to effectively reach a broad customer basesaid Demirjan. But by partnering with McKinley Resources, MBC will gain access. “Having access to established distribution channels allows us to overcome this challenge and expand our market reach.‘ he explained.
He also shared:This partnership allows us to provide manufacturers and suppliers with market insight, logistics support and efficient supply chain management to help optimize operations and improve overall business efficiency.”
Advance
The following instructions for MBC and McKinley resources include:joint marketing and promotional activities, participation in industry events and exhibitions, and ongoing efforts to expand our customer base and distribution network;” said Demirjan, which will be further supported through the successful expansion of the brand.
Looking ahead, he added:MBC has an aggressive development program of new bio-based products for cosmetics and personal care.”, and will continue to work on further ingredient innovation in these industry fields. “Over the next year, we expect this partnership to expand beyond the current FeruliSheild product alone.‘ he concluded.
