Starting in 2018, Colgate PalmoliveThe Filorga, EltaMD, and PCA SKIN brands create a world-class global skin health organization of premium, scientifically proven and professionally approved brands.” details can be found on the company’s website.
Since then, the company’s skin health division has grown rapidly andThis year, we developed innovative skin health products and formulas as part of our ongoing clinical research into aging.” said Leah Arbanitidou, Colgate-Palmolive’s Senior Vice President, Global Research and Development – Skin Health, Personal & Home Care.
To learn more about the company’s investments over the past year, including the research and development, formulation, and launch processes and further plans for innovative skin care products such as PCA Pro-Max Age Renewal and EltaMD UV AOX Mist Broad-Spectrum, please visit Skin Care Developments , CosmeticsDesign interviewed Arvanitidou for some insight.
CDU: What are some ways Colgate Skincare will innovate or formulate disruptive products in the skincare space in 2023?
Leah Arvanitidou (LA): At Colgate-Palmolive, we are committed to developing science-backed products and solutions that help advance our purpose of reimagining a healthier future for everyone. Science is at the heart of our business, including our skin health brands EltaMD, Filorga and PCA Skin, our pet nutrition brand Hill’s Pet Nutrition, and our oral care products, with more research results than our major competitors combined. It is announced every year.
This year, we developed innovative skin health products and formulas as part of our ongoing clinical research into aging. It’s common to be aware of the signs of aging, but to borrow a cliché, looking better means feeling better and increasing your sense of well-being.
Our anti-aging products are specially formulated to enhance skin health, as the skin is our body’s largest organ.
In June 2023, we launched PCA Skin Promax Age Renewal. It’s an advanced anti-aging serum clinically proven to lift and tighten skin’s appearance by 60%*.
In addition, Filorga Time Filler 5-XP Cream, which takes care of five types of aging problems (specifically five types of wrinkles) on the face and neck, encapsulates hyaluronic acid, tripeptide, fennel extract, and kangaroo paw flower extract. ‘ has also been newly released.
And our professional sun and skincare brand, EltaMD, debuts UV AOX Mist, a sheer finish 100% mineral sunscreen spray packed with antioxidants that prevents premature aging and helps rejuvenate your skin. Ta. UV AOX Mist features white to transparent technology. This means that the sunscreen is only visible when you spray it, and then it absorbs into your skin within seconds, leaving no streaks, spots, or white casts.
*24 weeks of data are filed in PCA SKIN. N=47
CDU: Can you share more information about the formulation and development process and launch of PCA Pro-Max Age Renewal?
L.A.: Our team is always motivated to continue pushing the boundaries of innovation to develop products that improve not only skin health, but overall health and well-being. That’s just one of the reasons we collaborated with NASA to conduct microgravity experiments on the International Space Station and contributed to the development of PCA Pro-Max Age Renewal.
In this experiment, we wanted to investigate the effects of microgravity on skin physiology. More specifically, we sought to take a closer look at the differences in skin health and aging on Earth and in the weightless environment of space, known as microgravity. Surprisingly, it was found that the lack of gravity negatively affects the overall health of the skin and accelerates the rate of skin aging.
These discoveries, along with nearly a decade of development, led to the creation of PCA Skin ProMax Age Renewal, which features patent-pending Micro Growth Factor (MGF) technology comprised of four unique signal tripeptides that help promote collagen production. was helpful in providing information.
Pro-Max Age Renewal is the most scientifically advanced skin care product I’ve had the privilege of working with over my decades-long career. Based on the results of microgravity experiments, Pro-Max Age Renewal helps reduce gravitational stress factors and restore skin cells to a healthy stage.
In other words, this anti-aging serum has outperformed similar leading products in clinical studies to address everyday skin care concerns such as deep lines and wrinkles, loss of elasticity and volume.
What’s remarkable is that it is suitable for all skin types, while at the same time successfully lifting, tightening and tightening the skin, a common problem that is usually difficult to treat. We hope to test all biomarkers currently known to be affected and, through this research, identify new biomarkers to help design future skin care products.
CDU: What are the biggest challenges facing Colgate in 2023 when it comes to formulation and development of skin care products?
Our skin care team thoughtfully overcame major hurdles while developing EltaMD UV AOX Mist Broad Spectrum Sunscreen. We understand that spray sunscreens are often preferred by consumers, but there is no guarantee that a typical aerosol spray will properly apply sunscreen. Some products can be carried with you, so you need to hold the can in a certain way and consider the environment. Even before it hits your skin, it’s blown by the wind.
We wanted to develop a spray-on sunscreen that could be easily and effectively applied using a bag-on-valve (BoV) (a dispensing system that separates the product and the propellant inside the can) instead of traditional aerosols. I was thinking. This created a unique hurdle, as we needed to maintain ease of use and a positive experience that kept consumers coming back again and again.
So, working closely with our product and packaging developers, we went through several iterations of the bottle before arriving at the right model. BoV packaging allows you to spray sunscreen 360° without the all-mineral sunscreen clogging the nozzle. Of course, you can also turn it upside down.
CDU: How has Colgate broken down organizational silos to foster innovation and advancement in skin care?
L.A.: At Colgate-Palmolive, we know that some of the greatest innovations come from the most unexpected places. Our team is guided by our company values: Compassionate, inclusive, and courageousAnd we’re always looking for exciting ideas by collaborating and collaborating across categories, including oral care, home care, personal care, pet nutrition and skin health. Rather than operating in silos, we share insights, research results, methodologies, and mechanisms. Enterprise-wide actions and new actives.
CDU: What are Colgate’s plans for further innovation and development in the skin care product space in 2024?
L.A.: Our team continues to drive innovation and work tirelessly to reimagine the way we help everyone take care of their skin and see the results they want. We have a special focus on reaching people of color to share the importance of sunscreen for all skin types, and we want to target specific skin conditions such as sensitive skin. thinking about.
