Written: Trish B.
On Friday, April 25th, 2025, ORS officially unveiled the highly anticipated Braidzone collection at an unforgettable launch event that sets the future tone of protective styling. The event, held just before the global Natural Hair Show in Atlanta, was thrilled with beauty enthusiasts, influencers and industry insiders coming together to experience the new line firsthand.
Saturday’s festival at the natural hair show of the world brought even more magic. Viral Sensation Shirley is loved for her vibrant personality and her commitment to hair care education, making a special appearance at the ORS booth, attracting a massive crowd and providing an unforgettable moment. Lucky consumers have been treated to exclusive stolen bags filled with Blazethorn samples, allowing them to experience the quality of their new collection up close.
A big weekend highlight? Charles from ORS Ambassador Xia Charles provided a stunning masterclass demo, showing off the versatility, strength and excellence of Blaze Zone products in real time. Her artistry and expertise showed attendees exactly why this line is a game changer for knitting enthusiasts everywhere.
And here the hype hair you heard here is the first reported hype hair + Sheikh TV. Xia Charles will be the face of the new Braidzone package! Her influence, style and influence are officially immortalized on ORS shelves nationwide. This is a monumental moment for both the brand and culture.
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With Braidzone, ORS once again proved its dedication to celebrating innovation, reliability and textured hair artistry. Get ready to see the world of blades, one style at a time.
Try our products online: https://orshaircare.com/search?q=braidzone&type=product
