Research shows that parents are actively having conversations with their kids about skin care, especially acne. Survey results show that “three-quarters of parents (74%) say their kids talk to them about acne,” and this conversation is crucial as it shapes purchasing decisions and influences product preferences within the household.
The survey also found that parents are actively educating their children about skin care: “Parents seek out medical professionals for advice on their children’s skin care,” the release states, with “more than half (54%) citing a dermatologist as their first point of contact, followed by a pediatrician (42%).”
“As a pediatric dermatologist, acne is one of the most common topics I discuss with my patients and their parents when children first begin to suffer from acne,” board-certified pediatric dermatologist Dr. LaTanya Benjamin said in a press statement. “Acne symptoms vary from patient to patient, and caring for acne-prone skin can start at an early age, which is why I encourage everyone to make sure ingredients are age-appropriate.” This perspective highlighted the need for effective, affordable acne treatment products tailored for younger users.
This proactive approach creates an informed consumer base that appreciates high-quality, effective skin care products. For industry stakeholders, this means a need for transparent communication of product benefits and usage, and this insight highlights the potential for companies to invest in education initiatives to inform and engage their target audience. This is especially important because while more than half of teens (54%) report experiencing acne, only 18% report using products containing benzoyl peroxide and 17% report using products with salicylic acid, despite these being two of the most commonly used ingredients to treat and prevent acne.
Given these findings, manufacturers and suppliers of cosmetics and personal care products will be motivated to expand their product lines to include comprehensive acne treatment products. Products that address the various stages of acne, from prevention to treatment to maintenance, will likely resonate with parents and young users. Furthermore, leveraging scientific research and clinical endorsements can increase the product’s credibility and market appeal.
How social media influences preteen and teen skin care choices
Another key finding from the survey was the impact social media has on skincare discussions, with CeraVe’s research confirming that “61% of parents say they participate in the skincare trends their children see online, and parents want to be prepared to answer their children’s skincare questions,” according to the release.
“In fact, 70% of people [parents] According to the press release, parents “want to be more educated about products that are healthy and beneficial for their children,” and “while they know their kids are researching online, parents still turn to medical professionals for skin care advice for their children.”
These statistics indicate a significant market opportunity for cosmetic and personal care product manufacturers and suppliers to focus on developing dermatologist-approved formulations. By prioritizing efficacy and safety, companies can meet the growing demand for trusted acne medications.
This trend also suggests that beauty industry companies can integrate their digital marketing strategies and leverage social media platforms to effectively reach and influence audiences, engaging with consumers through targeted content and influencer collaborations. By building a strong online presence, companies can directly address the concerns of parents and teens, fostering brand loyalty and driving product adoption.
CeraVe’s research highlights the need for effective acne treatments and the important role of parents in skin care decisions. This presents a great opportunity for manufacturers and suppliers of cosmetics and personal care products to innovate and expand their product offerings. By focusing on dermatologist-recommended solutions, investing in education initiatives, and leveraging digital marketing, companies can effectively address the needs of this growing market segment.
