Personal care products brand Touchland announced its most successful financial year since the brand’s inception in 2016. At the end of 2023, the company’s revenue was up 203% year-over-year, and “4Q23 performance exceeded Q4 2022 by 180%.” According to Touchland’s press release, the company ended the year with a 28% increase in revenue from Q3 2023 to Q4 2023.
Part of the brand’s success is due to its sensational performance on social media platforms Tik Tok and Instagram and its popularity among celebrity consumers like singer Christina Aguilera. To date, Touchland has amassed 170 million total organic social media impressions (on both TikTok and Instagram) and has a total of 640,000 followers.Touchland has also recently found success with retailers. and reported “292% year-over-year growth (overall in-store and online growth) at Sephora,” according to a release.
We spoke with Andrea Lisbona, founder and CEO of Touchland, to learn more about how Touchland is a market share innovator and disruptor, the influences behind its product development process, and the personal care product space. We are planning further research and development.
Establishment of the brand and recent successes
Before launching Touchland, Lisbona “comes from a family of entrepreneurs, so I knew from an early age that when it came to my profession, I needed to create something that would make a difference,” she said. . When she arrived in the United States, she experienced “the discomfort of hand sanitizer, especially considering how important it is to our health,” which became the inspiration to launch the brand.
“In a world where personal care routines are often mundane and unfun, Touchland was born with the goal of transforming uninspired moments by bringing happiness and luxury to everyday rituals,” she explained. . Thus, she summarized that the brand achieved success “through innovative design, beautifully scented products, and a commitment to redefining personal care.”
Lisbona attributes the brand’s rapid growth to two main factors: “viral stickiness and disruptive innovation.” By “staying on top of the latest trends” and maintaining her active presence on social media, she explained: our growth potential. ”
Further, she shared, “Our community, which includes influencers and celebrities, is all assembled organically, so the authenticity behind authentic recommendations has definitely contributed to our popularity.” Did. She goes on to say, “We are constantly evolving in terms of meaningful and disruptive innovation, and by listening to our fans and creating products they love and aspire to, we’re constantly evolving with new formulas, new scents, and more.” , collaboration and innovation,” she continued.
Disrupting personal care with innovative design and features
As evidenced by the company’s recent successes in the past fiscal year, Touchland is disrupting the personal care industry with innovations in hand sanitizer products, but “our commitment to innovation and disruption in the personal care product space continues to grow. “The effort goes beyond hand sanitizer,” he said. Lisbona. Driven by a “broader vision to redefine and improve many aspects of personal care”, “our approach challenges traditional norms and aims to not only meet essential needs, but also to We are focused on introducing products that transform tedious tasks into luxurious moments,” she said.
Our goal is to “disrupt and innovate across multiple categories within the personal care industry through cutting-edge formulations and unique design concepts.” [and] “Our mission is to continually push boundaries, set new standards for personal care, and deliver happiness in unexpected and fun ways,” Lisbona explains. It’s about providing consumers with products that enhance their products.”
One aspect of Touchland’s products that makes them unique and thus appealing to consumers is the brand’s packaging design. The product’s “unique shape is based on the Golden Ratio design principle, which is used to mimic natural-looking compositions found in nature,” she shared.
Functionality has also been taken into account, creating a sleek, rounded design that fits in any pants pocket, rather than bulky, sterile packaging. “It’s perfect for packing ‘country,'” she said. Additionally, she said, she has “also developed accessories that match the customer’s design aesthetic and can be easily clipped onto an outfit,” making the product even more suited for lifestyle branding, Lisbona said. .
Next is Touchland R&D
Lisbona and Touchland will now focus on developing innovative products that will have a lasting impact on the personal care sector. “Brands in the personal care market shouldn’t go too deep into tracking trends because trends move so quickly,” she says, so “if you base your product development on the status quo, it won’t stand the test of time.” It will be difficult to create innovations that endure.” Popular so far. ”
Instead, the brand’s future innovation plans recognize that the personal care market is dynamic and will continue to hone its focus on seizing “trends and opportunities by redefining on-the-go essentials.” she explained.
“Our focus on wellness, self-care, and self-expression allows us to offer innovative, portable solutions that go beyond traditional personal care,” she added, adding that the brand will continue to focus on “design, form factors, He added that the company will incorporate “clean formulations and scented fragrances” into its products. We offer opportunities for growth and remain “committed to exceeding our customers’ expectations for a comprehensive and convenient personal care experience.”
In the coming months, Touchland will “set out to disrupt five essential categories in the personal care space,” Lisbona said, as “hand sanitizer is only the first of five categories.” Plans for further innovation include “finding white space in the market where everyday tasks and activities can become elevated experiences” and “encouraging viewers to develop simple personal care habits; We want it to become a self-care habit,” she added. It will go far beyond trend culture. ”
Now, according to a press release from the company, the brand’s newest product, Gentle Mist, a hypoallergenic sanitizer that launched at Sephora last month, will be available starting this month at other retailers, including Ulta Beauty and Amazon, and other retailers. Stores will soon follow suit as “our latest innovation.” I’ll be here soon,” she concluded.
