CosmeticsDesign recently attended a webinar for the Personal Care Products Council (PCPC) entitled Halal Beauty: Naviging Certification and Regulation Worldwide. The session, held in collaboration with the American Halal Foundation (AHF), focuses on global halal requirements and regulatory development. Indonesia’s future halal certification delegation powerOctober 17, 2026.
CosmeticsDesign spoke with Natalie Obermann, Vice President of Global Strategy at PCPC, and Mohammad A. Hussaini, Director of AHF, about key points and insights from cosmetic and personal care product manufacturers and suppliers.
Market growth meets regulatory complexity
As confirmed in the webinar, the halal cosmetics market is experiencing rapid growth. As PCPC pointed out, Data Bridge Market Research shows that the market was valued at $49.47 billion in 2022, rising to an estimated $1269.4 billion by 2030.
However, regulatory fragmentation occurs as it grows. Manufacturers need to navigate different requirements across jurisdictions, and Indonesia represents the most immediate regulatory shift.
Halal Certification Delegation in Indonesia
Indonesia is the first country to request halal certification for cosmetics sold as halal, and as Obermann told Cosmetics Design, “The requirements are unique. Therefore, cosmetic manufacturers need to take steps to ensure regulatory and certification compliance.”
She advised manufacturers to begin reviewing the law and implementing regulations. “This process can take time, so it’s important to start the certification process for cosmetics that you want to sell as halal in Indonesia as soon as possible,” she said.
Certification Strategy and Supply Chain Planning
AHF is one of the few US-based halal accreditation agencies that helps beauty manufacturers certify products from various halal markets around the world, Obermann explained. “This ability can either save the costs of businesses related to certification of products at the border or require Indonesian authorities to come to the US.”
According to Hussaini, demand for halal cosmetics is accelerating not only in the US but also worldwide. “We have three major drivers,” he explained. “Firstly, halal is the most important factor for Muslim consumers beyond price, quality, value and other normative factors.
“Secondly, there is an aspect of pan appeal that grows over time when Halal is considered as as reliable as the brand is being overseen.”
Finally, he shared that “halal consumer spending is well above average.”
Brand Opportunities
The growing market is offering openings for both legacy and emerging players, Husseini explained.
“Established brands have the opportunity to significantly create brand loyalty and increase market share. New brands can benefit up to this trend, as many major brands have not yet achieved halal certification.”
Halal regulations often overlap with existing quality and regulatory programs from most modern manufacturers and suppliers, so they are often easier than companies expect.
PCPC works behind the scenes to help businesses adapt, Obermann said.
“We have defended against the requirements that are either burdensome or serve as trade barriers for the beauty industry.
“We have also led a project with counterparts associations around the world to develop a global position paper that addresses these barriers.”
Next steps and resources
The webinar included guidance on harmony of regionally-wide certification efforts. “AHF provided cosmetics manufacturers guidance on how to adhere to various halal standards in harmonious ways,” concluded Obermann. “They also recommended that they provide clear and concise information that is consistent with key global halal regulatory requirements.”
For more information, a webinar recording is available on PCPC’s YouTube. page.
