In a strategic move to strengthen its commitment to environmental sustainability, rePurpose Global announced the acquisition of the Bluebird Climate platform. This acquisition is an important step for Repurpose Global, a leader in sustainable solutions, to expand its portfolio and capabilities to combat climate change.
Integrating Bluebird Climate’s innovative technology and expertise is expected to amplify rePurpose Global’s impact in creating a greener future. We spoke to Svanika Balasubramanian, co-founder and CEO of rePurpose Global, to dig deeper into the rationale behind this acquisition and what it means for the company’s future. I did.
About acquisition
Since its founding five years ago, Repurpose Global, the world’s leading plastics action platform, has brought plastic waste management services to over 600,000 people for the first time. The platform currently operates projects and pilots in seven countries around the world, including Colombia, Dominican Republic, and Indonesia. To date, 2,371 people have participated in the Ethical Global Impact Repurposing Project and recovered 61,833,152 pounds of nature-bound plastic. World wide.
These high-impact results are impressive, especially in such a short period of operation, as the organization seeks to further expand its efforts through like-minded partners like Bluebird Climate. was. “Bluebird Climate has achieved significant milestones in the three years since its inception,” he said. “He has developed an industry-leading software platform that provides on-demand lifecycle assessments, packaging waste and recyclability analysis, and consumer transparency tools around beauty and quality for the personal care industry.”
Therefore, “Bluebird Climate, with its track record of collaboration with over 100 leading brands, brings valuable expertise and technology to rePurpose Global,” she explained.
Specifically, she said, “This acquisition will accelerate Repurpose Global’s ambition to become the leading action platform for circularity and sustainability for consumer brands around the world.” “By integrating Bluebird Climate’s innovative solutions into the Repurpose ecosystem, we aim to help consumer brands meet growing demand.” Enabling consumers, retailers, and regulators to fight climate change, reduce waste, and provide supply chain transparency. ”
In brokering the acquisition deal, Repurpose Global said its founding mission was to “create collaborative spaces where creators, leaders, and doers can come together to address the most pressing social and environmental challenges of our time.” Balasubramanian said he was the first to admit that this is a “thing”. . This mission was taken into account when determining how Bluebird Climate would strategically fit into the organization’s goals.
“The acquisition of Bluebird Climate represents a significant step towards realizing this vision,” she continued. “By combining our strengths and expertise, we are poised to offer a comprehensive suite of solutions across four sustainability competency areas that we consider common and common: CPG categories; This strategic collaboration will help brands navigate the complex landscape of social and environmental responsibility with confidence. ” he added.
With the acquisition completed, Repurpose Global will “further deepen its reach in the cosmetics, beauty, personal care and wellness space and strengthen its ties with Bluebird’s 100+ customer group and Repurpose Global’s 150+ customer base. We have an opportunity to “enable cross-pollination between the two.” They are partners in the same space,” Balasubramanian explained. Additionally, she further shared, “This will help accelerate our sustainability analytics and compliance capabilities, as well as her Software-as-a-Service investment roadmap at rePurpose.”
Organizational migration process
Regarding the organization’s next steps as it envisions integrating Bluebird Climate into its existing operations, “Our immediate focus is to extend the capabilities of Bluebird Climate’s platform and seamlessly integrate with rePurpose Global’s existing technology stack. It is about ensuring that,” Balasubramanian said.
“Over the coming months, we will work to maintain and improve the level of service provided to Bluebird Climate’s existing customers and partners,” she explained. “We also aim to expand Bluebird Climate’s dataset and methodology beyond its current focus on beauty, wellness, personal care, and extending the platform’s capabilities and value proposition to other everyday products.” and expand into consumer sectors: home care, food and beverages, and apparel. ”
To ensure a smooth transition for Bluebird Climate team members and maintain organizational culture, “rePurpose Global offered full-time roles to each Bluebird Climate employee prior to the acquisition,” Balasubramanian said. I added. “And we provide customized support and resources” to help each individual settle into our close-knit team of more than 60 talented and diverse sustainability professionals based around the world. ”
For existing customers and current Bluebird Climate partners, this acquisition does not mean any interruption of services or offerings under rePurpose ownership.
“Bluebird Climate’s existing clients and partners will benefit from the full suite of Bluebird’s industry-leading services and software platform, including on-demand lifecycle assessments, packaging waste and recyclability analysis, and consumer transparency tools. We can expect it to continue,” Balasubramanian confirmed, adding: There are no major changes to Bluebird Climate’s operations or services. Rather, rePurpose will continue to enhance our product, making it even more usable and useful for our clients and teams. ”
She goes on to say, “We are extending Bluebird’s reach beyond the beauty and wellness industry to serve the entire consumer goods industry, making it easy for all brands to access sustainability data to make informed decisions.” We want to make it accessible.”
Impact and global reach
This acquisition is in line with Repurpose Global’s broader global sustainability and environmental goals. “Enabling consumer brands to tackle sustainability challenges confidently and holistically will help address the interconnected global challenges of waste and pollution, biodiversity loss, climate change and social inequality. “This is central to Repurpose Global’s mission to address the global crisis,” Balasubramanian said.
“To achieve this, we are building a useful flywheel of sustainability analytics, compliance, action and communications solutions to inspire and empower businesses to contribute to positive systems change. “The addition of Bluebird Climate is an important step toward that end,” she explained. We will complete this flywheel, particularly by accelerating the build-out of analytics and compliance capabilities. ”
This acquisition is therefore also important in the current climate in the field of climate and sustainability. “As sustainability requirements from regulators and retailers become increasingly prevalent and meaningful, brands need to understand their material use, packaging longevity, and overall environmental impact. We recognize that it is imperative to improve scientifically,” Balasubramanian said, adding, “What was it like before?” Selective considerations are now essential for companies seeking to meet customer demands and regulatory compliance. ”
She went on to say that within this context, “the collaboration between rePurpose and Bluebird will enable us to leverage virtually every internal function and team on the brand side, especially these highly complex complexes that impact virtually every internal function and team on the brand side, especially product development, operations, legal, and marketing.” “It means a commitment to addressing challenges.”
Considering that “the interconnected global crises of waste and pollution, biodiversity loss, climate change, and social inequality are worsening,” “we need to act swiftly and rapidly to meet these challenges.” “Decisive action is needed and businesses have a critical role to play in this issue,” she continued. It’s a global effort. ” For industry stakeholders, investors, and the entire beauty and personal care product community, “Repurpose is committed to helping the more than 300 brands we work with to provide holistic solutions to sustainability.” , we think it’s very important to be able to contribute to systemic change “and circularity challenges,” Balasubramanian continued.
“The addition of Bluebird Climate greatly enhances our ability to make that happen,” she concluded. “We look forward to helping brands accelerate positive change together.” She has no time to waste. ”
