Written by: Melissa Mixon
The SZA has always been more than just a voice. Her music is live, authentic and deeply human. And now she brings the same energy to the beauty world with her new makeup line. It’s not beauty.
But this isn’t your typical celebrity brand. It’s not beauty It does not scream perfection, it whispers credibility. It’s not about hiding it, it’s about playing your part that’s authentic, undoubted, and beautiful and unique. The line is soft, gross and etheric, like Sza’s own. From velvety lip colours to skin-loving shades that feel like your second layer, It’s not beauty It feels like an extension of self-expression than makeup.
This line is for girls who still learn to love her face in the mirror, those who don’t want to be “perfect.” Created by SZA It’s not beauty To feel we are seen in our most natural state, and in itself is wonderful.
You don’t have to be loud to be powerful. and Sza’s It’s not beauty Sometimes the most beautiful thing you can do is… do not have perfection. Just you.
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