This time of year, when the leaves turn from green to brown, is the perfect time to take advantage of this season’s biggest eye makeup trends. ‘Off-time’ beauty is trending for AW23, and the easiest way to achieve a too-cool-to-care eye look is to swap your black mascara for brown. From Altuzarra to Proenza’s Schouler, pared-down looks for fall were all over the runway, and even Margot Robbie hit the red carpet wearing brown mascara. Did it sell? Here’s a breakdown of the trends (and the best products to buy right now).
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Why brown mascara?
Brown mascara is a more subtle and natural-looking alternative to black mascara, and is a great way to achieve the currently trending “cool girl” beauty. It helps highlight your eyelashes without looking too intense and is a great option for people with fair skin and hair.
How do you apply brown mascara?
There are several ways to incorporate brown mascara into your makeup routine. For a delicate, natural look, apply brown mascara to your eyelashes without any other eye makeup. This is a great option for daytime or casual occasions or to achieve the AW23 pared-back trend. Alternatively, pair your look with brown mascara and brown or bronze eyeliner for a warm look. This works beautifully on green or hazel eyes.
best brown mascara
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