What experts need to know
Over the past few years, the beauty world has witnessed a major change in how nails are perceived not as a fashion statement but as an indicator of health and happiness. According to a new report, the global market for nail treatment products was valued at USD 3.23 billion in 2023 and is projected to grow steadily at a CAGR of 7.0% through 2030. These nail treatment trends redefine client expectations, and professionals who maintain their pace in this evolving landscape will thrive.
Summary of the survey results
Grandview Research The report shows increased consumer awareness regarding nail health. Factors such as increased brittle nails, fungal infections, and the need for post-controlled repair treatments have driven the demand for specialized nail care products. Rather than focusing purely on aesthetics, more clients are looking for treatments that promote natural nail strength, hydration and recovery.
Luxury brands and indie innovators have expanded their nail treatment line to offer serum, for fire and antifungal solutions along with traditional polish. There is also a marked rise in the range of vegans, abuse-free, “from freedom” (meaning that there is no specific harsh chemicals). Simply put, today’s consumers want results without compromising safety or ethics. Here it is important to achieve that all Artificial nail products that require hardening are chemicals, and they are all vegan and cruelty free & largely High-end brands pay a lot of attention to the materials, including paying attention to rules and regulations from the governing body.
How Nail Treatment Trends Redefine Professional Services
At Nailknowledge, we have long defended the balanced approach between beauty and biology. These new nail treatment trends confirm the truth we have always emphasized. Healthy nails are beautiful nails.
However, it is important for experts to distinguish between products that truly support nail health and those sold in trendy buzzwords, but they provide almost no substance. Always examine ingredients, review claims and continue to provide information on the latest scientific findings supporting these treatments.
Additionally, salons can increase client trust by offering consultations that assess nail health before recommending a specific treatment. Knowledge-backed personalization will set you apart in this booming market.
We are progressing with the trends in nail treatments
So, how can we take advantage of these new nail treatment trends and keep our services in the future?
- Prioritize education: Understand common causes of nail problems such as Onychoschizia (splitting) and Onychomycosis (fungal infections) to recommend effective evidence-based treatment.
- Update your product shelf: Scientifically supported serum, repair oils, and treatment-specific top coat. Find clear brands for testing and formulations.
- Market Wellness Services: Package Nail Health consultation or recovery plan is a premium product along with aesthetic treatments.
- Accepting beautiful beauty: Clients are increasingly attracted to formulations that do not contain formaldehyde, toluene, or dibutyl phthalate (DBP). Be familiar with labeling “5 free”, “7-free” and even “13 free”. The problem with this is that we tend to lose sight of what we have in our products, and that’s even more important.
- Build client awareness: Provides educational materials and workshops on maintaining nail health at home between appointments.
Embedding nail wellness in the spirit of service not only helps meet client demands, but also stimulates loyalty and referral.
Editor’s Notes
Recent findings suggest a reassessment of past understandings. So does our recommendation when new science emerges. If previous guidance focused primarily on cosmetic solutions, today’s insights highlight the growing need for a therapeutic, scientific approach to nail care.
The age of purely decorative nail services is evolving. As the focus shifts to overall nail health, experts have exciting opportunities to lead in knowledge, skills and care. By informing us about the latest nail treatment trends, we not only eradicate future business, but also strengthen the true well-being of all our clients who serve us.
Original source: www.grandviewresearch.com
