Artificial intelligence (AI) and augmented reality (AR) technologies will continue to be key drivers of innovation in the cosmetics and personal care products industry in 2023.
From fragrance reformulations to immersive digital experiences, here’s a roundup of this year’s top 10 tech articles.
#Ten: Centtech company launches AI software for fragrance reformulation
Moodify (re)formulation technology enables PBC product manufacturers and formulators to tailor fragrance formulations through an algorithm-based app that suggests exchange options.Optimize for various constraints based on level of similarity to the original molecule” the company said.
In this article, we interview Eyal Maor, CEO of Moodify, to learn about the potential impact of (RE)formulation on cosmetics and personal care product companies, the background behind the software development process, and insights into industry pain points that technology can solve. I heard.
#9: Launches “first-ever” generative AI platform for digital sales
Fractal Analytics launches Flyfish platform to enable cosmetics and personal care product companies to ‘create personalized shopping experiences’ for consumers by ‘providing consultative experiences’ and ‘analyzing individual purchasing patterns’ became.
In this article, CosmeticsDesign interviews Shridhar Mali, CEO and founder of Flyfish, to discuss the potential benefits Flyfish can bring to manufacturers and suppliers of cosmetics and personal care products, and the platform’s development. We asked for insight into processes and the critical pain points that technology can solve for industry companies. .
#8: How AI software is helping DTC beauty brands shine
As the direct-to-consumer (DTC) beauty market continues to carve out a significant share of the retail industry, fine-tuning your digital retail platform with the right tools will be the difference between winning and losing.
In this article, CosmeticsDesign interviews Melissa Bridgeford, CEO and co-founder of AI-powered two-way SMS platform Wizard, to learn more about how this evolving technology can impact DTC beauty brands. Industry companies asked for insight into how the platform can help them overcome specific challenges. She believes in the challenges and hurdles in this field and where technology will soon take us.
#7: Industry expert insights on AI/AR trends in cosmetic and PBC ingredient formulation and development
As beauty technologies such as AI/AR continue to rapidly change the landscape of ingredient formulation and product development processes in the cosmetics and personal beauty care (PBC) industry, innovations are driving “Acceleration” etc. are being carried out.
In this article, Kia La, director of product development at Kylie Cosmetics & Skin, discusses how technologies such as AI and AR are impacting the formulation R&D process and influencing trends in consumer product personalization. I asked Mr. Grand’s opinion.
#6: Launch of Skin Dossier SAAS platform uses AI to address consumer skin concerns
The company’s proprietary technology and extensive database uses 3D imaging and consumer health data to analyze users’ skin and hair characteristics to create the best products to address hair and skin care issues such as dryness and sensitivity. to suit the user.
In this Q&A article, we interview Sindhya Valloppilli, founder and CEO of Skin Dossier, to learn how the company is working to bridge the diagnostic gap between beauty products and healthcare, and how researchers are using AI technology to We uncovered different ways to use skin care to better understand consumer skin needs. Care and how his SAAS platform benefits beauty brands and product consumers.
#Five: Laneige launches first immersive digital experience with virtual store
The skincare brand has partnered with experiential e-commerce platform Obsess to create a digital storefront with animations, a custom-designed layout of five rooms featuring different products, and a fully interactive experience for consumer engagement. has been released.
In this article, we spoke to Julian Boujita, CMO of Laneige’s parent company Amorepacific US, to learn more about Laneige and Obsess’ partnership in developing and launching the virtual store, and Laneige’s plans for further investment and expansion. . Digital beauty space.
#Four: Revieve CEO explains how selfie analysis and virtual try-on technology create a personalized shopping experience
Consumer demands will continue to evolve in 2023 as AI/AR tools become more sophisticated and enable cosmetics and personal beauty care product companies to offer more customized omnichannel brand encounters.
We spoke to Sanpo Parkkinen, CEO and co-founder of software company Revieve. He shared key takeaways from the company’s 2023: Extending the Beauty Consumer Journey report, which details an in-depth analysis of current beauty consumer avatars, beauty consumer avatars, and beauty consumer interests. I shared it. We analyzed the relationship with beauty technology and provided predictions for this year’s biggest AI/AR trends in the beauty field.
#3: Queen of Beauty Technology: Perfect Corp. CEO talks AI, AR, and future trends
In this article, we spoke to Perfect Corp. CEO Alice Chang, who used her years of technology and beauty industry experience to predict the biggest beauty industry technology trends for 2023.
We investigated the impact of beauty-focused apps, the diversification of beauty technology into adjacent industries such as fashion, and exploring consumer relationships with beauty and technological innovation.
#2: AI powers targeting and acquisition for DTC beauty brands
Data intelligence company Proxima helps DTC beauty and personal care brands better reach consumers and target specific demographics by leveraging underlying AI data sources to better meet consumer needs. We are leading the way in targeting the best products.
In this article, we interviewed Proxima CEO Alex Song. He explains how consumer targeting based on AI data will positively impact companies across his supply chain in the beauty industry, including helping to formulate and launch products that best match consumer demand. revealed that.
#1: Beauty through and through: Neutrogena combines AI, customization, and wellness with gummy launch
As the lines between beauty and wellness products continue to blur, Cosmetics Design-USA spoke to Neutrogena’s team of experts at CES about their innovative collaboration with UK-based wellness brand Nourished.
In this article, we explore how this partnership brings together consumer product personalization and AI technology to create SKINSTACKS gummy vitamins, a revolutionary beauty-from-within consumer experience. explained.
