Florasis, known as Hanasizi in its home country, began expanding overseas in 2021 with the United States as one of its key markets.
“The US market’s openness to global beauty trends and its reputation as a cultural melting pot align perfectly with Florasis’ vision. The trend toward inclusivity and diversity in beauty tastes is a C- We have an unprecedented opportunity to bring a new perspective to the Beauty tradition.”Gabby Cheng, Florasis’ president of global expansion, said:
“Our expansion in the United States is driven by a desire to introduce our unique blend of traditional C-Beauty philosophy and contemporary aesthetics to a broader audience. Growing interest in C-Beauty and beauty The diversity of standards presents an exciting opportunity for Florasis.”
According to Chen, the brand “A remarkable success.”Over the past three years, we have been expanding overseas.
“The appeal of C-Beauty culture lies in the rich history and philosophy woven into Florasis product stories. It incorporates known floral signatures and ingredients and is poised to capture the imagination of American consumers.” she said.
Going forward, the company aims to reach U.S. consumers through innovative products that embody its C-Beauty heritage, including the use of Traditional Chinese Medicine (TCM) ingredients in its products.
“With the growing trend of skincare infused with natural and holistic ingredients, Florasis is uniquely positioned with TCM-inspired products. The growing interest in the U.S. market for ingredients such as lotus extract, peony, and pearl powder is an area we want to actively capitalize on.”said Chen.
Additionally, the company aims to leverage its e-commerce success to tap into the huge online market.
Chen added that the company is also open to exploring opportunities in the physical retail space.
“While we maintain a strong online presence, we will also explore strategic offline opportunities for our customers to experience our brand first-hand. This balanced approach combines digital native and physical This is key to resonating with people who value a unique retail experience.”
Mr. Chen was appointed to the position in February. Previously, she was Head of Beauty at Lane Crawford Group in China. She also founded Mood Editing Cosmetics, which was acquired by NetEase.
With Chen’s appointment, the company will focus on expanding Florasis into new markets, including Europe and the Middle East.
The company is also expanding its presence in markets such as the United States and Japan, with plans to open flagship stores.
The brand has previously held pop-up events in Japan in collaboration with retailers such as @cosme and Isetan Department Store.
“Our overseas pop-up in Osaka and our presence at the Isetan Flagship Mall in Shinjuku, Tokyo, were both enthusiastically received. Iconic products often sell out on the day they open.”said Chen.
Additionally, the company plans to introduce sustainability initiatives. This will result in more environmentally friendly packaging featuring products made from recycled plastic.
