2024 was a year of upheaval in the world of hair and beauty, with TikTok influencers setting the tone for everything from trending hairstyles to viral beauty products. If you’ve ever rushed to your local store or hit “add to cart” on the TikTok shop for a trend you want to try, this blog is for you. We break down the good, the bad, and our favorite moments from this year, along with our own predictions for trends that will continue into 2025. Spoiler alert: Hair extensions, especially clip-in hair extensions, are here to stay!
sabrina carpenter hair
Sabrina Carpenter’s signature warm blonde hair is the blueprint for countless TikTok recreations and one of this year’s top trending hairstyles. Her bouncy curls, glossy texture, and iconic fringe have become a go-to look for fans on the Short and Sweet Tour, making her a strong candidate for even more inspiration in 2025. Don’t have bangs yet? Before you go for the chop, try a fringe clip.
virus heatless curler
Heat-free curling techniques such as foam rods and silk ribbons became an overnight sensation. Not only does it promise gentle, damage-free curls, but it’s also a dream come true for those who use permanent hair extensions, as it can be achieved overnight without the use of heat. The advantage here is that it works for almost all hair types, and this trend is likely to continue into the new year.
tropical flower nail clips
Seen everywhere this summer, tropical flower claw clips have come full force into the world of hair accessories, adding a pop of flair to Love Island stars’ hair. These gorgeous, colorful clips are perfect for serious updos, half-up, and half-down hairstyles, and are available at leading retailers like Amazon, New Look, and Urban Outfitters. Very affordable, cute and feminine. Next time you’re in the hair or accessories department, be sure to stop and smell the roses. These clips will make you the flower of the season.
scandi hairline
Reminiscent of 2000s highlights, the ‘Scandi’ hairline is defined by bleached, light blonde hair that beautifully frames the contours of the face. This new hair dye technique is all the rage throughout 2024, giving your hair a natural, bold finish. If you want to achieve this look at your next hair appointment, be sure to apply bleach to the downy hair all over your face a few minutes before rinsing your hair for an instant brightening effect.
skin cycling
Who knew skincare routines could become a fad? “Skincycling,” rotating active ingredients like retinoids and exfoliants to avoid skin overload, has become this year’s skincare watchword. Ta. This is more of a long-term beauty hack than a passing trend, but it’s safe to say it’ll stay in your bathroom cabinet forever. It’s all about skin care, so there’s no direct connection to hair extensions here, but a healthy scalp can also benefit from a gentle cycle.
glazed donut crust
The sweet treat-inspired beauty continues to be delicious this year. From cocoa-infused lip balms to pumpkin spice eyeshadow palettes, Hailey Bieber was the biggest influence this year, and the glazed donut skin trend had everyone glowing like fresh pastry. Achieved with a lightweight serum and hydrating primer, this look isn’t going anywhere. It’s all about a bright, healthy vibe and goes well with any hairstyle or color. From cinnamon brownie to chocolate honey, try matching sweet and highlighted hair extensions.
sugar plum fairy makeup
Combining ballet core and chocolate strawberry girl aesthetics, the Sugar Plum Fairy makeup trend is perfect for blush winter vibes. Cheeks in cool tones of pink and pale purple are combined with glossy cheeks, shimmering eyelids and fluffy brows. A clean base, whether glossy or matte, sets the stage for soft, curled lashes and a radiant, youthful glow. Finally, add nude or brown lip liner and super glossy lips.
dark lips
Clinique’s barely-there “Black Honey” and MAC’s iconic “Stone” lip liner are also a matte beauty duo currently trending on TikTok. Influencers are posting grunge and ’90s-inspired makeup looks worn by the likes of Angelina Jolie, Lily-Rose Depp, and the girlfriends of your favorite rock stars. Both products continue to sell out within minutes, forcing users to find the closest version of each product available from another brand (also known as a “camo”).
Excessive use of foundation
@medithudbury Reply to @yasminayas50 ♬ Original song – ☆ (Taylor version)
Some hair and beauty techniques go viral or become trends, but that doesn’t necessarily mean they’re all that great. Excessive use of products such as foundation and serums in makeup tutorials has been accused of being clickbait, and can cause serious harm to your skin if carried out. Whether it’s makeup or skin care, applying too much product to your face is definitely not ideal or necessary. Other controversial trends include the “It Girl,” “Bimbocore,” and “Mob Wife” aesthetics. All of these sum up early 2000s fashion in new and bold ways, but they may not always be well-received by others. Some niche trends aren’t always worth following, like dodgy DIY fringe and failed skincare routines.
Favorites for 2025:
We’re finally unraveling our favorite hair trends that we think will survive into the new year. Our 2025 hair prediction predicts that rich brunette tones and fringe will be gone altogether. Defined, flattering hairstyles, warm, dimensional tones, and embracing your natural texture are the secrets to looking naturally beautiful with minimal effort, and many of us, including influencers and celebrities, know that embracing them is the secret to looking naturally beautiful with minimal effort. is what we are increasingly looking for.
Conclusion:
TikTok’s 2024 hair trends and viral beauty products have proven that there are truly no limits to self-expression. And with the help of incredible skin care, makeup, hair accessories, and clip-in hair extensions, we’ve all been able to level up our looks with minimal effort. For 2025, keep embracing the trends that make you feel great. And maybe ditch the Microvan in your rearview mirror. Check back next year for more iconic viral moments, shiny hair, and glowing skin!
