Great skin never goes out of style. So it’s no surprise that the skin care industry is always moving forward to find new ways to perfect the art of achieving gorgeous skin. My signature look has always been skin-first beauty (as a “nude skin guru”), so I pay just as much attention to skincare trends as I do makeup trends. The next year will see new and exciting products hitting store shelves, as well as a shift towards hyper-personalization and a further shift towards considered consumerism. Here’s our roundup of the biggest beauty trends for 2024.
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What are the biggest skin care trends of 2024?
The biggest skincare trends of 2024 will include ultra-personalized regimes, ectoine skincare, skin community focus, eco-beauty, and smart home skincare devices. Let’s break down what you should expect from these.
Ultra-personalized skin care plan
Hyper-personalized skin care has grown in popularity in recent years, with some brands tailoring their formulas based on your skin type. By 2024, we expect skincare brands to use advanced diagnostic tools and AI-powered analytics to provide customized skincare experiences, taking into account genetic and lifestyle influences. Masu. This approach is especially helpful in addressing specific skin issues and promoting overall skin health for those who struggle to achieve glowing skin.
ectoine skin care
Ectoine is an amino acid derivative that protects microorganisms in extreme conditions. In skin care, it is known for its skin-protecting and anti-aging properties, and is expected to gain even more prominence in 2024. Ectoine protects the skin from environmental stressors and penetrates deeper layers to soothe and moisturize the skin. It is also known for its ability to reduce the appearance of fine lines and wrinkles, improve skin texture, and promote skin barrier repair.
skin community
Speaking of barrier repair, we’ll likely hear more about “skin immunity” in 2024. Skin immunity is related to the skin microbiome and its impact on skin health and immunity, and 2024 will see an increased focus on maintaining this. The microbiome plays an important role in a variety of processes, immune interactions, and skin diseases, and this could be the key to unlocking your best skin ever.
eco beauty
Another skincare trend that is always ahead of the curve is conscious consumerism. This means paying close attention to the design, manufacture, and disposal of skin care products. Consumers increasingly value brands that prioritize sustainable practices, eco-friendly packaging and the use of biodegradable raw materials to minimize harm to the environment and animals. Eco-beauty brands prioritize the well-being of the planet and its inhabitants throughout the product lifecycle, from sourcing to disposal.
smart home skin care device
The popularity of at-home treatments shows no signs of slowing down in 2024. Look to high-tech tools designed to be used at home to enhance your skin care routine. These devices, such as LED therapy masks (like this one) and ultrasonic exfoliators, aim to provide professional-level skin care treatments without going to a spa or salon.
Read next: Makeup trends for 2024 | Circulating lifestyle skin care
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