Beyond the mainstream, a variety of specialty niches are thriving, built around new needs, communities, or even long-standing desires that beauty and personal care consumers have traditionally been reluctant to talk about.
Together with WGSN’s Beauty Director, Evereden’s Head of Omnichannel Growth and Founder of Galiné and Shake Up Cosmetics Show moreLearn more about exciting new focus areas for industry innovation and what’s coming next.
From taboo beauty to “ugly” beauty, menopausal beauty to male makeup and trending kids cosmetics, we explore why more and more beauty and personal brands are emerging and carving out their own path in the cosmetics industry.
This untapped future prospect offers new opportunities to address the often-untold needs and concerns of today’s beauty consumer, ultimately giving rise to new categories of beauty.
When does this happen?
Join us on the 12th for live coverage from industry expertsNumberJoin us in June at 10am CST/5pm CET to explore new frontiers in the industry and how innovation in cosmetics can meet previously unanticipated needs and wants.
The panel lineup includes:
- Claire Varga, beauty director at trend agency WGSN
- Marie Drago, founder of microbiome-based beauty brand Galiné (now owned by Shiseido)
- Mindy Zhou, head of omnichannel growth at Evereden, a cosmetics brand that is safe for children and pregnant women
- Jake Hsu, founder of Shake Up Cosmetics, a men’s makeup and skincare brand
Register for free hereTune in to the broadcast live or catch up later.
