help! We’re immersed in the era of celebrity beauty brands, and there’s no end in sight. No one asked for this, but here we are faced with all sorts of convenient origin stories (“No one ever made anything perfect”). [insert cream] I was looking for one, so I decided to try making it myself. ”) and inevitably he will be followed by 3 to 7 products. It’s confusing here, does anyone really want it? lisa linna lipstick? And who will buy it? carmen electra moisturizer? DJ Khaled CBD???
Listen, not everyone can be a Fenty or Victoria Beckham beauty. But there are some other brands that aren’t embarrassing at all. You may get nervous and commit a hate-buy. Or at least add it to your famous brand burn book. Please select your poison below.
Founder: Harry Styles
Harry Styles is the modern-day pre-flop Justin Timberlake. You like him, your little cousin thinks he’s cool, your mom knows his name. F Fun, with its psychedelic packaging and mushroom-inspired bottle, is a bit like being a Styles fan. A little playful, but mostly serious. They also have goods and skin care, but don’t buy nail polish. Each bottle becomes a little treasure on your top shelf.
brand: Load
Founder: Hailey Bieber
You used to roll your eyes every time she came across your Instagram feed, but OK, okay, her star face and sexy relatable IG hijinks made you cringe.Furthermore, you have ever influenced, when we find a great PR campaign, we’re ready to help. Her beauty editors love interviewing her and Justin Bieber loves her too, so let her go and get glammed up. After all, the lip treatment is pretty good.
Founder: Pharrell Williams
Oh, you’re a smart person. You’re betting your hard-earned cash on a celebrity with a track record of truly great skin. His secret sauce is his intense cleansing routine, which he shared with ITG a few years ago, as evidenced by his skin care line that is 50% exfoliant. Lotus Enzyme Exfoliator is the most affordable option in this pricey brand and is packed with glycolic acid and rice flour to physically and chemically smooth the skin. It’s refillable, designed by a friend from art school, and thankfully the packaging isn’t obtrusive either.
brand: SKKN
Founder: Kim Kardashian
Guys, please give this a chance. As an example, Kim’s line of Kardashian skin care was developed in conjunction with Joanna’s Czech Republic, which everyone should really trust with their face. And while it’s true that Kim is known for a dozen things more than just skin care (like her line of low-alcohol drinks making waves in supermarkets), you get the picture. In fact, his most interesting SKU is in the home accessories collection.Who among us doesn’t dream of being a brutalist? trash can Garbage can? Anyone?
brand: SKN
Founder: Lori Harvey
No, not SKKN…Lori Harvey’s SKN was the first. Kim and Lori’s brands couldn’t be more different apart from having a vowel of beef in common.lori harvey teeth For better or worse, she is known for her skin care.It was only six months ago that she shared her dark mark solution Tiktok under fire via Greek yogurt (Actually, the criticism went a little too far… there are bigger enemies than homemade dairy masks). She always had great skin overall. As for products, her niacinamide cream is the most interesting. Even when the temperature drops, your pores appear to be enlarged, so you can feel secure and comfortable.
Founder: Brad Pitt
Ha! I had it looked at. Can you believe this actually exists?
Founder: Tracee Ellis Ross
She was thinking about everything. From the shampoo’s twice the size of her conditioner bottle (because the moisturizing ingredients go through her twice as fast) to the slightly textured packaging that’s easy to grip while showering. If you have curly hair, you know that Tracee Ellis Ross is just the kind of famous entrepreneur you can support.
Founder: Drake
In a way, that makes sense.Aren’t music and candles both? Erm, vibrator? A smarter strategy might have allowed him to pair the scent with his album, but celebrity beauty brands as a whole aren’t inherently smart. Most of the time, they’re just there.
Photo provided by: ITG
