This trend is backed by research showing that giving your skin a break and a pick-me-up is just as important as a good exercise program, as well as thorough skin care that combines a variety of treatments and products. It’s connected.
Skin cycling is a dermatologist-approved approach to skin care that promotes the intermittent or alternating topical application of specific active ingredients, ultimately resulting in a more effective treatment for specific skin conditions and skin types. It’s an approach that has proven to be effective.
Why skin cycling resonates with body care users
Cosmetics Design interviews Anna Keller, Global Senior Beauty Analyst at Mintel, a leading market intelligence provider, to find out how and why the skin cycle is incorporated into body care regimens. He shared some insights into why it’s resonating with consumers.
“Along with emphasizing moisturizing benefits for everyone, the properties of body care products should be more specific and target specific skin conditions that can be treated using a cyclical approach to topical products. ”said Keller.
“Skinnification as a whole follows trends in application practices, formats and ingredients from facial skin care and fits into the evolution of the BPC space.The space can be incorporated into hair care, cosmetics, or body care applications. ”
Skin health and prevention
Keller says that by marrying the rise of the self-care and wellness movement with skinfication, consumers are looking beyond aesthetic benefits with the end goal of improving skin health and preventing future damage. I think it is also connected to the facts.
Skin cycling offers a new approach to skin care and can also tap into consumer demand for products that are interesting or use different methods. In fact, one of the main reasons for the stagnation of the BPC category is the lack of innovation and diversification.
In this context, Mintel data on Indian consumers shows that 44% of adults are more likely to make an impulse purchase if a BPC product has an innovative claim, and a further 68% are more likely to make an impulse purchase if a BPC product has an innovative claim. He says he’s looking for body care products with positive claims. More than just moisturizing.
“Skin cycling is particularly appealing to those dealing with common skin concerns, such as sensitive skin, rosacea-prone skin, and psoriasis-prone skin, but incorporating a variety of skin care products can help anyone deal with common skin concerns. But you can benefit from this habit and minimize the potential dangers of overuse: irritation and weakened skin barrier.”said Keller.
Leverage inclusivity
Skin cycling also focuses on the need for inclusivity in skin care, as it helps treat a wide range of skin conditions, skin types, and specific needs. Mintel data confirms the need to further increase consumer appeal, with 37% of UK consumers aged 18-24 saying they would choose a brand over another if it had a more comprehensive product or range. It indicates that they would choose a beauty or grooming brand.
As an example of this, Mintel’s research points to Pantone moving in this direction. Her SkinTone guide has recently been updated to include a total of 138 unique skin tones. This is an initiative that aims to cover all skin types and serves as a benchmark for the beauty industry. A product that takes this approach is Topic Tones Fade Mist. It was developed to target age spots and hyperpigmentation while balancing and evening out skin tone.
Inclusivity can also extend to packaging, with Keller pointing to high-contrast labels and visual markers that help improve visibility for people who are blind or visually impaired, which personal care brand Takk We have been exploring this through labels that have an impact.
Verify specific functionality
As all areas of skincare become increasingly saturated, brands will increasingly need to emphasize specific functionality in order to resonate.
Mintel’s research shows that because moisturizing claims are so ubiquitous, SkinCycling is creating more targeted products with increased levels of innovation that will appeal to consumers looking for something new. It points out the fact that it provides an opportunity.
Ultimately, this will encourage consumers facing an oversupply of unappealing products to replace them with solutions that solve real skin and health problems and speak to them on a more personal level. .
