In 2024, the cosmetics and personal care products industry demonstrated its resilience and commitment to innovation, navigating regulatory changes, evolving consumer demands, and global trends.
As we look ahead to 2025, Cosmetics Design spoke with Tom Myers, president and CEO of the Personal Care Products Council (PCPC), to provide insight into the year’s key achievements, challenges, and opportunities.
Regulatory progress and compliance milestones
The implementation of the Cosmetic Modernization and Regulation Act (MoCRA) was the cornerstone of the year. Myers noted that companies have been successful in registering their products and ingredients with the U.S. Food and Drug Administration (FDA) by the July 1, 2024 deadline, demonstrating the industry’s proactive approach to meeting the law’s requirements. emphasized the approach. “Cosmetic companies collected the necessary information and submitted it to FDA’s Cosmetics Direct electronic platform,” Myers explained.
“Companies are currently working to update product labels as necessary to meet the December 29, 2024 deadline to include contact information for reporting adverse events,” he added. Ta.
MoCRA’s transparency requirements also represent a significant change. “Giving consumers more access to information from manufacturers will allow them to make informed choices about the products that are best for them and their families,” Myers said.
At the state level, PCPC worked with regulatory agencies to address packaging standards and ingredient limits. Myers cited Washington state’s interim enforcement policy on trace elements in cosmetics as a positive step and emphasized the industry’s continued efforts to develop balanced, science-based standards.
Consumer education and combating misinformation
Misinformation on digital platforms will remain a pressing issue for the industry in 2024. “Today’s consumers expect safe and effective products and ingredients,” said Myers.
“As a trusted and authoritative source of information, we have been identifying and addressing misinformation prevalent on digital platforms,” he further explained. Topics such as how to use sunscreen and complex skin care regimens were the focus.
Mr. Myers emphasized the need for continued consumer education to counter misleading or dangerous claims. “It is important to maintain investment in consumer education and proactively inform and engage stakeholders on recommended and safe uses of beauty and personal care products,” he added.
Commitment to sustainability and transparency
Sustainability is another central theme, with the industry making strides in transparency and responsible practices. PCPC maintained a consumer knowledge center, CosmeticsInfo.org, to provide clear and accessible information about product ingredients and safety.
“This comprehensive database was developed for consumers and maintained by scientists and subject matter experts,” Myers said. Additionally, the Council supported members through webinars on sustainability topics such as circular packaging design and advanced technology.
Member companies also further strengthened their responsible sourcing practices. “Many of our member companies have established and reinforced codes of conduct for suppliers that outline expectations for behavior and practices related to child and forced labor, freedom of association, health and safety, and environmental protection. ,” Myers said.
These efforts are part of our broader participation in initiatives such as the Responsible Beauty Initiative and the Roundtable on Sustainable Palm Oil.
Embrace innovation and address consumer trends
Innovation in product formulation continues to flourish, with companies leveraging biotechnology and artificial intelligence (AI) to deliver personalized beauty solutions.
Emphasizing the industry’s ability to adapt to evolving consumer needs, Myers said, “Many companies are leveraging AI and other advanced technology tools to understand, among other things, a consumer’s unique skin type, skin tone, We provide skin care and makeup recommendations customized to your concerns.”
Consumer behavior also reflects a growing emphasis on wellness and self-care, leading to demand for multi-functional, value-matched products. “Today’s consumers are more knowledgeable and discerning about ingredients. They want cosmetics that align with their personal values and are willing to pay more for products that align with them. We’re going to spend money,” Myers said.
Looking to the future: Opportunities in 2025
Looking to the future, Myers expressed optimism about the industry’s potential for positive change. “Our goal is to maintain the trust of the industry,” he said.
“When consumers research, buy, or use products from our industry, they rely on 4.6 million beauty and personal care product professionals who are committed to science, safety, and the well-being of people and the planet. We want you to trust us.”
Thomas Myers, President and CEO, Personal Care Products Council (PCPC)
As the industry moves forward, PCPC plans to continue supporting its members by advancing science-based policies, advancing sustainability practices, and fostering collaboration across the sector. “We are ready to embrace the opportunities ahead to build a future that is sustainable, holistic and, of course, beautiful for all of us,” Myers concluded.
